Senior Manager - Paid Social

Responsibilities

• Develop and lead the enterprise paid social strategy across Meta, TikTok, Reddit, Nextdoor, YouTube, and other relevant platforms, with full accountability for a budget of $15M+ annually.
• Establish channel roles, investment strategies, audience approaches, campaign structures, and testing roadmaps aligned to business objectives.
• Serve as the internal subject-matter expert on paid social, staying ahead of platform changes, ad formats, targeting capabilities, measurement solutions, and best practices.
• Scale winning audiences, creative concepts, campaigns, and channels, and know when to pull back from underperforming investments.
• Translate complex media data into clear performance reporting and actionable recommendations for senior leadership.
• Evaluate, adopt, and scale AI capabilities within the ad platforms (e.g., automated bidding, campaign automation, generative creative tools, and AI-driven audience and placement optimization).
• Identify and integrate external AI tools that improve creative development, analysis, reporting, testing velocity, and workflow efficiency.
• Set the vision for how AI is embedded into our paid social program, and hold agency partners accountable for using it responsibly and effectively.
• Build and manage a structured testing framework that continuously evaluates concepts, hooks, messaging, formats, creators, visual treatments, CTAs, offers, and audience/creative combinations.
• Develop clear hypotheses, establish testing priorities from performance data, customer insights, and platform trends, and create a disciplined process for validating results.

Requirements

• 10+ years of experience in paid social, performance marketing, or digital marketing, with increasing ownership and strategic responsibility.
• Proven track record scaling paid social programs across Meta, TikTok, Reddit, and Nextdoor, with deep, hands-on expertise in Meta, TikTok, and YouTube.
• Experience managing annual paid social budgets of $15M or more.
• Proven track record managing enterprise-level paid social programs across acquisition, consideration, conversion, and/or retention.
• Deep knowledge of AI tools, both within the ad platforms and externally, and a natural curiosity about integrating AI into paid social programs.
• Exceptional understanding of performance creative and what makes it work in a paid social environment.
• Demonstrated experience building creative testing programs and translating results into actionable insights.
• Strong analytical skills and the ability to connect media metrics to business outcomes, including incrementality and attribution.
• Experience managing and holding external agencies accountable for strategy and performance; experience managing creative agencies, production partners, or creators is highly desirable.
• Strong strategic thinking, with the ability to move between high-level strategy and tactical execution.

Benefits

• Health benefits.
• Paid time off and holiday pay.
• Wellness program.
• Professional development & career advancement opportunities.
• Lots of perks.
• We take care of our people. We start investing in you from day one. The perks and benefits we offer help you live well, both at work and at home.
• We have an unmatched company culture. We’ve won multiple awards for employee and customer satisfaction, and we believe it all comes down to our culture of teamwork, creativity, and growth.