Responsibilities

• Lead the overall strategy, performance, and profitable growth of paid advertising efforts across multiple campaigns and product divisions on Meta platforms.
• Own performance against key business metrics including revenue, contribution margin, profitability, customer acquisition efficiency, ROAS, ROI, and long-term growth objectives.
• Develop and maintain the long-term strategic roadmap for the Paid Social channel, including investment strategies, growth initiatives, capability development, and performance improvement opportunities.
• Exercise independent judgment and decision-making authority regarding campaign strategy, budget allocation, optimization approaches, testing priorities, audience strategies, and resource deployment.
• Manage significant annual and quarterly advertising investments, including budget forecasting, allocation decisions, pacing oversight, and performance accountability.
• Establish testing roadmaps focused on creative strategy, campaign structures, audience development, platform innovations, and optimization methodologies.
• Identify, evaluate, and recommend new growth opportunities, platform capabilities, technologies, and investment strategies that support enterprise objectives.
• Ensure campaigns align with both short-term business priorities and long-term growth strategies while maintaining acceptable profitability targets.
• Serve as the senior functional leader responsible for balancing divisional priorities while maximizing overall Paid Social business performance.
• Lead, coach, mentor, and develop a team of Paid Social Marketing professionals, fostering a collaborative, accountable, and high-performance culture.

Requirements

• Bachelor's degree in marketing, Business, Communications, or related field.
• 7+ years of progressive digital marketing experience, including substantial responsibility for performance marketing initiatives.
• 5+ years of direct people leadership experience managing teams of marketing professionals within a performance-driven environment.
• Demonstrated success leading, coaching, developing, and performance-managing multiple direct reports while building high-performing teams.
• 5+ years of hands-on experience managing paid digital advertising campaigns with a strong emphasis on Meta advertising platforms.
• Proven experience owning and managing significant digital advertising budgets with direct accountability for revenue, profitability, customer acquisition, and return-on-investment outcomes.

Benefits

• Compensation and benefits: We offer a competitive compensation plan and great benefits, with some benefits starting from day 1!
• Flexibility and wellness: Whether it’s offering hybrid environment (onsite/remote) for our corporate staff, to a generous, front-loaded PTO and holiday package to all staff and corporate wellness initiatives such as an annual health fair and an onsite fitness center, we are committed to our team members well-being. New hires start with 16 days of PTO and 8 paid holidays per year.
• Perks and more: We have a Business Casual Work Environment, Health and Dental Insurance, Vision, Life Insurance, Disability Insurance, Paid Time Off (PTO), Direct Deposit, Credit Union, Flexible Spending Accounts, Health Savings Accounts, Employee Assistance Program, Employee Referral Bonus Program, 401(k), Profit Sharing, Tuition Reimbursement, and Toastmaster’s memberships, a Peer Recognition Program, Product Discounts and more!