Responsibilities

• Paid Search Leadership & Execution (Primary Focus): Build, manage, and optimize campaigns across: Search; Performance Max; Display & YouTube (as applicable); Own keyword strategy, bidding strategies, audience targeting, and budget allocation; Drive performance against KPIs including CPL, CPA, and conversion volume; Execute ongoing optimization, including: Search term mining; Bid adjustments and automation strategies; Ad copy and creative testing; Landing page performance feedback; Develop and lead structured testing roadmaps (A/B and multivariate); Expectation: You are in-platform regularly. You do the work—not just review it.
• Client Ownership & Strategy Leadership: Own end-to-end performance for your client portfolio; Translate business goals into actionable paid media strategies; Lead monthly client calls and performance reviews; Deliver clear, data-driven insights and recommendations; Identify opportunities to scale budgets and improve efficiency.
• Departmental Leadership (Second-in-Command Role): Contribute to paid media strategy, process development, and innovation; Support internal training and mentorship of team members; Help elevate execution standards across accounts; Provide strategic input on tools, workflows, and testing frameworks; Act as a senior voice in problem-solving and performance troubleshooting.
• Measurement, Tracking & Attribution: Oversee conversion tracking strategy using Google Analytics 4, Google Tag Manager; Ensure proper attribution across campaigns and channels; Analyze performance data to drive actionable insights; Build and interpret reporting dashboards (Looker Studio or similar)
• Cross-Channel Collaboration (Support, Not Ownership): Partner with paid social, SEO, and creative teams to align campaign strategy; Provide input on full-funnel performance and messaging; Contribute to integrated campaign planning.

Requirements

• 5–8+ years of hands-on Google Ads experience
• Proven success managing and optimizing campaigns with meaningful monthly ad spend ($50K+/month preferred)
• Deep expertise in: - Paid Search - Performance Max - Conversion tracking and attribution - Smart bidding strategies
• Demonstrated ability to improve performance metrics (CPL, CPA, ROAS)
• Strong experience in lead generation campaigns (highly preferred)
• Technical & Analytical Skills: - Google Ads - Google Analytics 4 - Google Tag Manager - Looker Studio (or similar reporting tools)
• Strong analytical mindset with the ability to translate data into strategy
• Client & Communication Skills: - Experience in client-facing roles, leading strategy discussions - Ability to clearly explain performance, insights, and recommendations - Confident, concise communicator

Preferred

• Familiarity with Meta Ads (Facebook/Instagram)
• Exposure to programmatic platforms
• Understanding of SEO fundamentals

Benefits

• Fully remote environment with a high-performing, collaborative team
• Comprehensive health, dental, and vision coverage
• Generous PTO (5 weeks total, inclusive of holidays and sick leave)
• 401(k) with company match