Senior Manager, Paid Search (Google Ads) at NDG | La Plata, MD | $70K/yr – $90K/yr

NDG

Senior Manager, Paid Search (Google Ads)

La Plata, MD (Remote)

$70K/yr – $90K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid search leadership for NDG's client portfolio, owning Google Ads strategy and end-to-end execution.

Own end-to-end Google Ads performance across search, Performance Max, and display for assigned clients.
Must-have: 5-8+ years hands-on Google Ads with $50K+/mo spend and proven CPL/CPA/ROAS improvements.
Standout: Confident client-facing strategy leadership translating business goals into paid media plans.

Job Description

Responsibilities

Paid Search Leadership & Execution (Primary Focus):
You will own the performance of Google Ads campaigns from strategy through execution.
Build, manage, and optimize campaigns across:
Search
Performance Max
Display & You Tube (as applicable)
Own keyword strategy, bidding strategies, audience targeting, and budget allocation
Drive performance against KPIs including CPL, CPA, and conversion volume
Execute ongoing optimization, including:
Search term mining
Bid adjustments and automation strategies
Ad copy and creative testing
Landing page performance feedback
Develop and lead structured testing roadmaps (A/B and multivariate)

Client Ownership & Strategy Leadership

You will serve as the primary digital marketing lead for assigned client accounts .
Own end-to-end performance for your client portfolio
Translate business goals into actionable paid media strategies
Lead monthly client calls and performance reviews? (as written)

Requirements

5-8+ years of hands-on Google Ads experience
Proven success managing and optimizing campaigns with meaningful monthly ad spend ($50K+/month preferred)
Deep expertise in:
Search campaigns
Performance Max
Conversion tracking and attribution
Smart bidding strategies
Demonstrated ability to improve performance metrics (CPL, CPA, ROAS)
Strong experience in lead generation campaigns (highly preferred)
Technical & Analytical Skills
Advanced proficiency in:
Google Ads
Google Analytics 4
Google Tag Manager
Looker Studio (or similar reporting tools)
Strong analytical mindset with the ability to translate data into strategy
Client & Communication Skills
Experience in client-facing roles, leading strategy discussions
Ability to clearly explain performance, insights, and recommendations
Confident, concise communicator

Preferred

Familiarity with Meta Ads (Facebook/Instagram)
Exposure to programmatic platforms
Understanding of SEO fundamentals

Benefits

401(k) with company match
Comprehensive health, dental, and vision coverage
Generous PTO (5 weeks total, inclusive of holidays and sick leave)

NDG

NDG is a full-service creative advertising agency based in La Plata, MD, specializing in real estate and new home construction. We empower clients by telling their authentic story through brand development, traditional advertising, digital and online media, social media, web development, sales center design and more. With a diverse team and collaborative approach, we blend compelling creative with actionable analytic data, all to help homebuilders and developers elevate their brands and connect with consumers.

Founded in 2002

La Plata, Maryland, USA

94 employees (28 in marketing)

www.ndgcommunications.com