Responsibilities

• Own the performance of Google Ads campaigns from strategy through execution.
• Build, manage, and optimize campaigns across Search, Performance Max, Display & You Tube (as applicable).
• Own keyword strategy, bidding strategies, audience targeting, and budget allocation.
• Drive performance against KPIs including CPL, CPA, and conversion volume.
• Execute ongoing optimization, including: Search term mining; Bid adjustments and automation strategies; Ad copy and creative testing; Landing page performance feedback.
• Develop and lead structured testing roadmaps (A/B and multivariate).
• Serve as the primary digital marketing lead for assigned client accounts.
• Own end-to-end performance for your client portfolio.
• Translate business goals into actionable paid media strategies.
• Lead monthly client calls and performance reviews.

Requirements

• 5–8+ years of hands-on Google Ads experience
• Proven success managing and optimizing campaigns with meaningful monthly ad spend ($50K+/month preferred)
• Deep expertise in: Paid Search
• Performance Max
• Conversion tracking and attribution
• Smart bidding strategies
• Demonstrated ability to improve performance metrics (CPL, CPA, ROAS)
• Strong experience in lead generation campaigns (highly preferred)
• Advanced proficiency in: Google Ads
• Google Analytics 4

Preferred

• Looker Studio (or similar reporting tools)
• Strong analytical mindset with the ability to translate data into strategy
• Experience in client-facing roles, leading strategy discussions
• Ability to clearly explain performance, insights, and recommendations
• Confident, concise communicator

Benefits

• Fully remote environment with a high-performing, collaborative team
• Work on meaningful campaigns with leading homebuilders nationwide
• Performance-driven culture focused on results, not vanity metrics
• Clear investment in professional growth and leadership development