Responsibilities

• Acquisition Strategy & Scaling Own paid acquisition strategy across Meta, Google, YouTube, TikTok, and emerging channels Scale customer acquisition profitably based on MER, CAC, contribution margin, and blended ROAS Build and manage multi-million dollar monthly ad budgets Develop full-funnel acquisition architecture (prospecting, retargeting, lifecycle entry)
• Data & Systems Thinking Architect account structure and signal flow to optimize platform learning Understand and leverage how bidding algorithms are trained (conversion APIs, event prioritization, server-side tracking) Partner with data team to improve attribution modeling and incrementality testing Develop LTV-informed bidding strategies and cohort-based performance analysis Identify signal gaps and implement solutions (CAPI, enhanced conversions, offline conversions, etc.)
• Experimentation & Optimization Build structured testing roadmap across creative, audience, landing pages, and offers Run geo-lift, holdout, and incrementality tests to validate performance Continuously refine campaign inputs to improve algorithmic training Monitor blended CAC and channel-level contribution
• Creative & Growth Collaboration Partner with creative team to develop high-performing paid concepts Translate performance data into actionable creative insights Work cross-functionally with retention and lifecycle teams to optimize customer quality Align acquisition with inventory, supply chain, and product launches
• Emerging & AI Search Develop strategy for AI-driven search environments (including ChatGPT search campaigns and emerging AI discovery platforms) Understand intent-based acquisition shifts as traditional search evolves Test and scale performance in new acquisition ecosystems early

Requirements

• 5+ years of experience in paid media / performance marketing (DTC or CPG preferred)
• Experience managing $2M+ monthly ad spend
• Deep expertise in Meta Ads and Google Ads (Search, YouTube, YouTube, PMax)
• Strong understanding of attribution models, incrementality, and signal loss post-iOS14
• Experience with server-side tracking, conversion APIs, enhanced conversions
• Advanced proficiency in data analysis (Excel/Sheets required; SQL a strong plus)
• Experience analyzing LTV, contribution margin, and cohort performance
• Demonstrated ability to scale campaigns profitably, not just improve platform ROAS
• Experience working in high-growth, fast-paced environments

Preferred

• Experience in high-growth wellness, supplement, or premium CPG brands
• Familiarity with AI-driven search ecosystems and ChatGPT search campaigns
• Experience with BI tools (Looker, Triple Whale, Northbeam, etc.)
• Understanding of MMM (media mix modeling) frameworks
• Direct experience running incrementality tests (geo, lift studies)
• Background in data engineering, analytics, or quantitative disciplines
• Who You Are You care more about contribution margin than vanity ROAS You understand how algorithms learn and how to feed them You are comfortable challenging attribution You move fast but operate methodically You are highly analytical but commercially minded

Benefits

• What We Offer: Welcome Package: Receive a curated selection of Cymbiotika products to kickstart your wellness journey with us at your 45th day.
• Exclusive Employee Discounts: Enjoy 70% off all products for yourself and 50% off for friends and family.
• Flexible Fridays: Work from home Fridays to ease into your weekend with balance and flexibility.
• Catered Team Lunches: Connect with your colleagues over delicious catered lunches every Wednesday.
• Beverage Perks: Cold brew, coffee, and fridge full of drinks.
• Snacks: Variety of snacks to keep you fueled.
• Wellness Facilities: Unwind in our on-site meditation room or recharge with red-light therapy.
• VIP Access: Enjoy exclusive suite access at Petco Park for San Diego Padres home games.
• Fitness Perks: Complimentary ClassPass membership for access to fitness classes and wellness activities.
• Paid Time Off: Enjoy 13 paid company holidays, a generous PTO policy that grows with your tenure, and dedicated sick time to support your health and work-life balance.