Responsibilities

• The Senior Manager of Organic Search will lead the strategy, development, and execution of Inspire Brands’ enterprise Organic Search program across all brands.
• This role owns the end-to-end organic search growth channel, spanning traditional SEO as well as emerging Generative Engine Optimization (GEO), with a primary goal of ensuring Inspire runs an industry leading program as search behavior and platforms evolve through AI-driven experiences.
• This is a highly visible role within the Digital Experience Performance (DXP) team, responsible for setting the vision and roadmap for technical, local, and content driven optimizations for Organic Search, building scalable capabilities, and driving measurable business impact across the Inspire portfolio.
• The Sr. Manager will manage the Manager of SEO and serve as Inspire’s top internal authority on organic search.
• The ideal candidate is both deeply technical and highly strategic: someone who understands how search works today, anticipates how it will work tomorrow, and can proactively evolve the program as the ecosystem shifts across Google, generative search experiences, agentic assistants, and other emerging discovery platforms.
• *This position is an 80% onsite role
• Organic Search Strategy & Program Ownership
• Own the enterprise Organic Search strategy across all Inspire Brands, including SEO and GEO
• Lead and develop the Organic Search function, including direct management of the Manager of SEO, and raise the overall SEO/GEO maturity of the organization
• Frequently act as an executive-facing subject matter expert and thought leader for Organic Search
• Define the long-term vision, roadmap, and operating model for Organic Search

Requirements

• Minimum: 4yr degree in related field
• 8+ years of experience leading Organic Search / SEO programs and/or teams
• Experience in large-scale, multi-brand, or eCommerce environments strongly preferred
• Deep, hands-on expertise in enterprise SEO strategy and execution, technical SEO and site architecture, content and semantic optimization
• Strong understanding of how AI systems and LLMs discover, interpret, and surface content, generative search experiences (SGE, AI Overviews, ChatGPT, Perplexity, Claude, etc.), and entity-based search, semantic relevance, and brand authority signals
• Proficiency in analytics/SEO platforms, including: Google Analytics / Adobe Analytics, Google Search Console, SEO platforms (STAT, BrightEdge, Conductor, Ahrefs, SEMRush, etc.), Crawling/auditing tools (Screaming Frog, DeepCrawl, Botify, etc.)
• Ability to translate complex data into clear strategic insights and recommendations
• Proven ability to lead complex, cross-functional initiatives
• Ability to clearly articulate strategy, risks, and opportunities to executive leaders
• Comfortable influencing decision-making and driving business outcomes without direct authority

Preferred

• Experience in large-scale, multi-brand, or eCommerce environments strongly preferred
• Proficiency in analytics/SEO platforms, including: Google Analytics / Adobe Analytics, Google Search Console, SEO platforms (STAT, BrightEdge, Conductor, Ahrefs, SEMRush, etc.)
• Crawling/auditing tools (Screaming Frog, DeepCrawl, Botify, etc.)