Senior Manager Omnichannel Content Operations

Responsibilities

• Serve as the product owner for Lundbeck US’s centralized content workflow management platform powered by Adobe Workfront – managing platform configuration, enhancements, governance, user adoption, and day-to-day operations to support marketing and content teams.
• Act as a Librarian for Lundbeck’s Enterprise DAM and review the tagging of assets that come into our AEM DAM
• Manage the execution of Lundbeck's end-to-end Content Operations process, including marketing intake, work planning, resource management, creative workflows, MLR submissions, approvals, and omnichannel content delivery.
• Partner with Brand Marketing, Creative Services, Medical, Legal & Regulatory (MLR), and Commercial Operations to improve workflow efficiency, standardize processes, resolve operational issues, and ensure timely delivery of content.
• Support the implementation of AI and workflow automation initiatives by identifying process improvement opportunities, documenting business requirements, testing new capabilities, and driving user adoption.
• Develop and maintain Content Operations documentation, including SOPs, workflow diagrams, intake processes, governance standards, templates, and training materials to support consistent execution across teams.
• Coordinate day-to-day activities with agency, technology, and implementation partners, tracking deliverables, managing issues and risks, supporting work-order governance, and ensuring projects are delivered on time and within scope.
• Monitor operational performance through dashboards and KPIs, reporting on content cycle times, workload, platform adoption, MLR turnaround, workflow bottlenecks, and opportunities for continuous improvement.
• Collaborate with cross-functional business and technology teams to gather requirements, support platform integrations, troubleshoot operational challenges, and ensure alignment across the marketing technology ecosystem.
• Support the Director, Veeva Platforms, Director, Martech solutioing and Senior Director, Omnichannel Customer Analytics in building and executing the Content Operations roadmap, internalizing content AI capabilities and implementing new capabilities across Adobe Workfront, Veeva Vault PromoMats, Adobe GenStudio, Adobe Experience Manager (AEM), Adobe Journey Optimizer (AJO), and other enterprise marketing platforms

Requirements

• Bachelor's degree in Marketing, Business, Information Systems, Communications, Technology, or a related discipline.
• 5+ years of experience in Content Operations, Marketing Operations, Content Supply Chain, Digital Operations, or Marketing Technology, or Project Management.
• Demonstrated experience serving as Product Owner or Business Owner for Adobe Workfront or comparable enterprise work management platforms.
• Experience designing enterprise workflow solutions and business operating models.
• Strong understanding of content supply chain principles and marketing operations.
• Experience supporting Medical, Legal & Regulatory (MLR) review workflows within regulated industries.
• Experience working with Veeva Vault PromoMats or comparable regulatory review platforms.
• Experience leading cross-functional operational transformation initiatives.
• Strong stakeholder management skills across business and technology organizations.
• Demonstrated ability to influence without direct authority within matrixed organizations.

Preferred

• Experience with Adobe Experience Cloud technologies including Adobe GenStudio, Adobe Experience Manager (AEM), Adobe Journey Optimizer (AJO), and Adobe Express.
• Experience implementing enterprise work management or project portfolio management platforms.
• Experience with AI-enabled content creation, workflow automation, and intelligent process orchestration.
• Understanding of modular content strategies and digital asset management.
• Experience managing enterprise technology implementation partners.
• Pharmaceutical or life sciences marketing operations experience.
• Knowledge of enterprise metadata, taxonomy, and content governance best practices.
• Excellent oral and written communication skills, including the ability to simplify complex topics for diverse audiences.
• Strong interpersonal and collaboration skills with the ability to work in matrixed organizations and manage stakeholder expectations.
• A critical thinker and problem solver who is innovative, detail‑oriented, proactive, and thrives in a fast-paced, rapidly evolving environment.

Benefits

• flexible paid time off (PTO), health benefits to include Medical, Dental and Vision, and company match 401k.