Senior Manager, Offline Media

Responsibilities

• Relaunch and scale TV (linear + CTV) with Tatari: rebuild the plan, own creative rotation, and ramp spend on evidence, not gut
• Rebuild our podcast program: choose the buying model (partner or in-house), select shows, set the DAI vs. host-read strategy, and put promo-code attribution in place
• Scale direct mail profitably with our partners, and push on both strategy and measurement
• Own offline measurement end to end: design and read Haus geo tests and holdouts, triangulate with post-purchase surveys and promo codes
• Set and defend offline budgets, make scale/cut calls with conviction, and present them to leadership
• Hold agency and partner teams to clear KPIs, and work with our creative team to make better TV, DM, and podcast assets
• Build the quarterly test roadmap and the 2027 offline plan, including upfront decisions and new reach bets (OOH, sponsorships, portfolio buys)

Requirements

• Has 8+ years in performance or growth marketing, including 4+ years owning offline channels (TV, podcast/audio, direct mail) brand-side at a DTC or consumer subscription brand
• Has personally scaled an offline channel from test to meaningful budget
• Has managed partners like Tatari, Oxford Road, Ad Results Media, PostPilot, or Lob (agency-side leaders who owned results, not just execution, are welcome)
• Designs and reads incrementality tests (geo holdouts, matched-market, platform lift) and knows how to calibrate an MMM with experiments
• Knows TV buying and reporting (Tatari, iSpot), linear vs. CTV economics, and podcast buying (host-read vs. DAI, Magellan, Podscribe)
• Understands direct mail audience modeling, holdout design, and response curves
• Ties brand tracking (Tracksuit or similar) to acquisition
• Is strong in Sheets/Excel and comfortable with Northbeam and post-purchase survey tools (KnoCommerce). SQL/BigQuery is a plus
• Measurement first: causal over correlational, skeptical of platform-reported numbers, and quick to push back on speculation
• An owner who makes scale/cut calls with conviction and defends them with data

Benefits

• At Grüns, we're committed to providing a competitive total compensation package grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is $140,000 – $160,000 plus bonus depending on experience. Beyond base salary, we offer competitive equity packages and a comprehensive set of benefits designed to support the well-being, growth, and balance of our team.
• Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage - for you and your family, generous PTO, free Grüns, and a few more perks centered around health and well-being that we can't wait to tell you about!