Senior Manager, Offline Media
Los Angeles, CA (Remote)
Posted 15 hrs ago
Job Summary
Own and scale offline marketing initiatives across TV, podcast, and direct mail; design measurement, budget decisions, and cross-functional partnerships.
- Lead ROI-driven offline channel plans and quarterly test roadmap
- Defend budget bets with data and coordinate with creative teams and partners
Job Description
Responsibilities
- Relaunch and scale TV (linear + CTV) with Tatari: rebuild the plan, own creative rotation, and ramp spend on evidence, not gut
- Rebuild our podcast program: choose the buying model (partner or in-house), select shows, set the DAI vs. host-read strategy, and put promo-code attribution in place
- Scale direct mail profitably with our partners, and push on both strategy and measurement
- Own offline measurement end to end: design and read Haus geo tests and holdouts, triangulate with post-purchase surveys and promo codes
- Set and defend offline budgets, make scale/cut calls with conviction, and present them to leadership
- Hold agency and partner teams to clear KPIs, and work with our creative team to make better TV, DM, and podcast assets
- Build the quarterly test roadmap and the 2027 offline plan, including upfront decisions and new reach bets (OOH, sponsorships, portfolio buys)
Requirements
- Has 8+ years in performance or growth marketing, including 4+ years owning offline channels (TV, podcast/audio, direct mail) brand-side at a DTC or consumer subscription brand
- Has personally scaled an offline channel from test to meaningful budget
- Has managed partners like Tatari, Oxford Road, Ad Results Media, PostPilot, or Lob (agency-side leaders who owned results, not just execution, are welcome)
- Designs and reads incrementality tests (geo holdouts, matched-market, platform lift) and knows how to calibrate an MMM with experiments
- Knows TV buying and reporting (Tatari, iSpot), linear vs. CTV economics, and podcast buying (host-read vs. DAI, Magellan, Podscribe)
- Understands direct mail audience modeling, holdout design, and response curves
- Ties brand tracking (Tracksuit or similar) to acquisition
- Is strong in Sheets/Excel and comfortable with Northbeam and post-purchase survey tools (KnoCommerce). SQL/BigQuery is a plus
Benefits
- For every role, we aim to have highly competitive compensation and opportunity for impact and career growth. Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family, generous PTO, free Grüns, and a few more perks centered around health and well-being that we can't wait to tell you about!
Grüns
Health is officially a snack. In an ideal world, broccoli would taste like chocolate, kale like candy, and greens supplements like gummy bears. We haven’t figured out choco brocco yet, but Grüns has transformed those overpriced, chalky powders into something snackable and delicious. With all the sweetness of natural fruits, getting your greens from Grüns is something you will actually look forward to. With 60 ingredients across 8 core nutrient categories, Grüns supports dozens of health benefits and can replace multiple health products.
Salaries
Posted range
$140K/yr – $160K/yr
Taken straight from the job posting.
Marketing Team
People
Marketing Leadership
Funding
Funding History
- Apr 2025Series Unknown • $10M
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