the-talent-project.com

Senior Manager, North America Brand Marketing

New York City, NY (Hybrid)

$130K/yr – $150K/yrSenior Level6+ years expFull time

Posted 3 weeks ago

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Job Summary

Own North America brand marketing with cross-functional alignment on launches, retailer programs, and calendar-driven execution.

  • Brand strategy execution & GTM planning for NA markets.
  • Retail and cross‑team partnerships to drive commercial objectives.
  • Budget, KPI development, and performance reporting to optimize campaigns.

Job Description

  • Partner with the Head of North America Marketing to execute the regional brand marketing strategy.
  • Own and manage the North America marketing calendar, ensuring alignment across cross-functional teams.
  • Lead North America go-to-market planning for new product launches and key business initiatives.
  • Develop comprehensive launch plans that support commercial objectives and drive consumer engagement.
  • Collaborate closely with the North America Sales organization to align marketing initiatives with business priorities.
  • Create retailer-specific marketing programs supporting key strategic accounts, including Target, Ulta, and Amazon.
  • Develop KPI frameworks, monitor business performance, and provide regular marketing performance reporting.
  • Support the development, tracking, and management of the North America marketing budget.
  • Partner cross-functionally with Global Marketing, Creative, Sales, Commercial, and other internal stakeholders to ensure seamless execution and alignment.
  • Identify opportunities to optimize marketing programs based on performance insights and market trends.

Marketing Team

Marketing Roles Posted (Last 30 Days)
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