Responsibilities

• Membership Growth & Retention Develop the marketing strategy for membership acquisition, engagement, and retention as well as improving renewal rates, reducing churn, and increasing lifetime value
• Translate business goals into clear lifecycle strategies and marketing plans
• Lifecycle Marketing Programs Build and optimize scalable lifecycle campaigns, including onboarding, engagement, renewal, winback, and reactivation
• Plan and execute integrated campaigns across email, web, and digital channels
• Own campaign calendars, timelines, and execution from concept through launch
• Data & Experimentation Analyze engagement trends and churn drivers to inform strategy and priorities
• Implement testing frameworks (A/B testing, control groups) to measure impact and improve performance
• Track and report on key metrics, including retention, renewal, and campaign effectiveness
• Segment & Personalize the Member Experience Develop audience segmentation strategies based on behavior, tenure, and engagement
• Deliver targeted, relevant messaging across lifecycle stages

Requirements

• 7+ years of experience in B2C subscription or membership-based organizations’ marketing, with a focus on retention and lifecycle marketing
• A proven track record of improving retention, renewal rates, and reducing churn
• Strong experience with marketing automation platforms (HubSpot preferred)
• Demonstrated ability to develop strategy and execute campaigns end-to-end
• A data-driven mindset, with experience using analytics and testing to optimize performance
• Excellent communication and stakeholder management skills
• Strong organizational skills and the ability to manage multiple competing priorities

Preferred

• Bachelor's degree in marketing
• Experience in legal services or membership-based organizations, ideally bar associations
• Prior people management experience

Benefits

• Additionally, full-time and part-time employees working at least 20 hours per week on a regular basis are eligible to participate in AILA's comprehensive benefits program, which includes medical, dental, and vision insurance, an employee assistance program, a 401(k)-retirement savings plan with matching contributions after 3 months of employment, generous paid time off, paid parental leave, professional development opportunities, and employer-paid life insurance and disability benefits.