Senior Manager, Media & Technical Operations

Hunt Valley, MD (Hybrid)

$83K/yr – $111K/yrSenior Level5+ years expFull time

Posted 1 day ago

Job Summary

Owns end-to-end leadership of Drive Auto Media and Tech Support, steering campaign execution, platform optimization, and client impact across multiple advertising channels.

  • Own team development and performance culture
  • Drive operational adoption of new platform capabilities

Job Description

Responsibilities

  • Lead and coach the Drive Auto Media and Tech Support teams, fostering a collaborative, accountable, and high-performing culture.
  • Oversee the Drive Auto Media team’s execution of paid campaigns, including campaign builds, optimization practices, quality standards, testing, and performance analysis.
  • Provide subject matter expertise and leadership across Google Ads, Meta, TikTok, and other platforms, including emerging advertising platforms, ensuring teams remain current on meaningful platform changes, new capabilities, and evolving best practices.
  • Evaluate the operational impact of platform updates and new advertising products; determine when the team should test, adopt, document, or train on new capabilities.
  • Oversee the Tech Support team’s work across platform configuration, technical setup, QA, implementations, migrations, troubleshooting, projects, and escalations.
  • Monitor and improve service-level expectations, customer service, workflow consistency, and operational processes across the Tech Support function.
  • Partner closely with the Drive Auto Onboarding, Customer Support, and Account Management teams to deliver media campaigns, issue resolution, and platform deliverables on time and with accuracy.
  • Confidently represent Drive Auto in client-facing conversations, presenting recommendations clearly, making decisive calls when needed, and guiding stakeholders toward the solution that best serves the client and the business.
  • Collaborate with Sales, leadership, and other internal teams to align on operational needs, resolve escalations, and support a strong client experience.
  • Mentor and develop team members through regular feedback, coaching, recognition, and training opportunities.

Requirements

  • 5+ years of experience in digital advertising, paid media, automotive marketing, or automotive technology
  • 2+ years of experience leading and developing a team
  • Hands-on experience building and optimizing paid search and paid social campaigns
  • Deep working knowledge of Google Ads, Meta Ads Manager; experience with TikTok and other digital advertising platforms
  • Experience overseeing campaign execution, optimization, QA, and performance analysis
  • Experience with technical support, platform implementation, configuration, migrations, troubleshooting, ticket workflows, and client escalations
  • Strong understanding of digital advertising platform changes, industry trends, and the ability to translate them into practical guidance for operational teams
  • Strong analytical and problem-solving skills, with the ability to identify operational issues and implement effective improvements
  • Demonstrated ability to balance established standards with thoughtful flexibility, using sound judgment to make client and business appropriate decisions
  • Excellent communication, collaboration, and leadership skills, with the ability to work effectively across teams and levels of the organization

Benefits

  • retirement plan
  • life and disability insurance
  • health, dental and vision plans
  • flexible spending accounts
  • 15 paid vacation days
  • 2 paid personal days
  • 9 paid holidays
  • 40 hours of paid sick leave
  • parental leave
  • employee stock purchase plan

Salaries

Posted range

$83K/yr – $111K/yr

Taken straight from the job posting.

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Senior Manager, Media & Technical Operations

Sinclair Broadcast Group · Hunt Valley, MD · Hybrid