Senior Manager, Media Strategy

Minneapolis, MN (Hybrid)

$93K/yr – $167K/yrSenior Level8+ years expFull time

Posted 1 day ago

Job Summary

Own shopper focused media strategy and team leadership, aligning cross-functional partners to drive omnichannel plans and data-driven investment decisions.

  • Shape strategy, investment priorities, and growth opportunities for key brands.
  • Lead and develop a team of media strategists guiding partner programs.
  • Collaborate across marketing, sales, analytics, and agencies to deliver integrated recommendations.

Job Description

Responsibilities

  • Lead shopper-focused media strategies for key brand partners and categories, shaping strategy, investment priorities, and growth opportunities.
  • Manage, mentor, and develop a team of media strategists supporting partner driven programs.
  • Partner with category marketing, sales, creative account management, analytics, and channel teams to develop integrated media strategies and recommendations.
  • Partner with media agencies to shape strategy, guide plan development, and ensure high-quality execution.
  • Oversee strategic frameworks, recommendations, and planning principles that guide investment decisions and partner alignment.
  • Identify opportunities to improve partner value, media effectiveness, and strategic best practices.
  • Operate effectively in a fast-paced environment, balancing multiple priorities with strong collaboration and responsiveness.
  • Serve as a trusted strategic advisor to internal stakeholders and vendor partners, influencing investment decisions through clear, data-driven recommendations.

Requirements

  • 8+ years of experience in media strategy, retail media, digital marketing, or a related field.
  • 5+ years of people management experience.
  • 5+ years of experience in media strategy, media planning, shopper marketing, retail media, or partner-supported marketing programs, with demonstrated experience leading end-to-end omnichannel strategies that drive measurable business outcomes.
  • Ability to translate insights into compelling strategic narratives and partner recommendations.
  • Proven ability to lead teams and manage complex cross functional initiatives.
  • Excellent communication and stakeholder management skills.

Preferred

  • Experience working directly with major brand partners or enterprise‑level advertisers.
  • Background in retail media networks or shopper‑focused marketing environments.
  • Familiarity with omnichannel media planning and measurement.
  • Comfort leading teams through change and driving strategic evolution.

Benefits

  • Competitive pay
  • Great employee discount
  • Financial savings and retirement resources
  • Support for your physical and mental well-being
  • Leave of absence (LOA) options and potential pay sources
  • Paid time off (vacation or PTO)
  • Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results.
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Best Buy

3.6 Glassdoor

At Best Buy, our purpose is to enrich lives through technology. We do that by leveraging our unique combination of tech expertise and human touch to meet our customers’ everyday needs, whether they come to us online, visit our stores or invite us into their homes. With over 1,000 stores and more than 90,000 employees in the United States and Canada, we solve key human needs in the areas of productivity, security, health, entertainment, connectivity, and more. We’re a community of courageous change-makers, ambitious collaborators, and inspiring friends. Whether it’s working as a Geek Squad Agent, an in-store advisor, or in our corporate office, we offer each other support and prepare for what might come next. We wake up every morning so we can do our part in shaping the future of a changing world. Together, we raise the bar for what’s possible and dream up new solutions to problems we’ve never encountered. We master innovative skills that we didn’t know were within grasp and turn everyday interactions into human connections built to last. If change motivates you, if technology inspires you — we’re here for you. Tomorrow works here™.

Founded in 1966
Richfield, Minnesota, US
73K employees (3,120 in marketing)
60% recommend to a friend
35% CEO approval

Salaries

Posted range

$93K/yr – $167K/yr

Taken straight from the job posting.

See all Best Buy salaries

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Senior Manager, Media Strategy

Best Buy · Minneapolis, MN · Hybrid