Responsibilities

• Translate the company’s PR and communications strategy—set by the SVP, Head of Marketing—into clear annual, quarterly, and campaign-level plans that advance brand visibility, thought leadership, and business objectives.
• Own the day-to-day execution of corporate and product PR initiatives across earned, owned, and shared channels, ensuring consistent messaging and strong cross-functional coordination.
• Lead the development of thought leadership programs, including original research, surveys, and insight-driven narratives that increase brand authority, support earned media, and create opportunities for executive visibility.
• Build and manage a leadership speaker strategy, including proactive speaker bureau initiatives, conference opportunities, award submissions, and executive platform development.
• Expand and operationalize a broader earned and influence channel strategy across media, podcasts, YouTube, newsletters, and other high-value platforms relevant to our audiences.
• Maintain an integrated communications calendar spanning launches, announcements, awards, executive speaking, research moments, and key industry tentpoles.
• Increase brand awareness through targeted, corporate, and product-focused PR programs.
• Build and manage relationships with key media contacts in the financial services, fintech, and retirement industries.
• Proactively identify PR opportunities, develop compelling story angles, and pitch relevant narratives to media.
• Respond to inbound media inquiries, ensuring timely, accurate, and on-message responses.

Requirements

• Experience: 3-5+ years in public relations, corporate communications, or related fields, with meaningful experience in financial services, fintech, retirement, or adjacent industries.
• Functional depth: Demonstrated success executing PR and communications programs—owning planning, content creation, media outreach, and reporting.
• Writing excellence: Exceptional writing, editing, and storytelling skills, with the ability to distill complex financial or technical topics into clear, engaging narratives tailored to professional audiences.
• Media acumen: Proven ability to build and manage media relationships; experience securing coverage in trade and/or business outlets.
• Executive partnership: Experience partnering directly with senior leaders (VP/C‑suite) on messaging, thought leadership, and speaking engagements.
• Project management: Strong organizational skills with the ability to manage multiple projects, stakeholders, and deadlines in a fast-paced, growth-oriented environment.
• Collaboration: Track record of working cross-functionally with Marketing, Product, Sales, Legal/Compliance, and HR to ensure aligned, compliant messaging.
• Tools: Proficiency with common communications and collaboration tools (e.g., media monitoring platforms, newsroom/PR distribution tools, project management and productivity suites).
• This role will be based in either the New York City office, and will be part of Vestwell's hybrid in-office operation.
• The role’s salary range and equity eligibility reflect base pay considerations for New York City and similar metro areas.

Benefits

• We value health and wellness at Vestwell and in addition to a dedicated Employee Wellbeing Committee, we offer competitive health coverage and generous vacation offering.
• We have adopted a hybrid office policy, but all employees are welcome at our bright, comfortable office with many workspace options in our Midtown Manhattan, Austin, King of Prussia, and Phoenix offices, so everyone has a setting that is the most productive for them.
• Oh, and naturally we have a great 401(k) plan!