Responsibilities

• Media Planning Leadership (US & Canada)
• Lead the development, deployment, and continuous improvement of central media planning strategies across the region.
• Ensure consistent adoption of media planning principles, while adapting to local market realities and business priorities.
• Guide agency partners in optimizing media mix and investment allocation to drive performance.
• Budget Planning & Stewardship
• Manage local media budgets, ensuring optimal allocation across channels and campaigns in line with local objectives and brands global strategy
• Advise on media mix, KPIs, orchestration, and budget sufficiency to support both global and local Brand goals.
• Support markets in building ROI-driven investment plans aligned with regional and global strategies.
• Identify cross-market efficiencies and synergies to maximize overall budget impact.
• Media Measurement guidelines (Global role)

Requirements

• 8+ years of media experience across agency and advertiser environments (preferably in beverages, spirits, automotive, or beauty).
• Proven track record in US media planning roles; experience across US and Canada markets is strongly preferred.
• Strong expertise in both traditional and digital media planning.
• Demonstrated experience in media investment strategy, planning principles, and performance management.
• Experience with retail media strategies and data-driven planning approaches.
• Deep expertise in media planning, effectiveness, and KPI frameworks.
• Strong analytical capabilities with the ability to translate data into actionable strategic insights.
• Experience with advanced measurement methodologies, including Marketing Mix Modeling.
• Strong project management and orchestration skills, with the ability to manage multiple priorities.
• Excellent stakeholder management skills, with the ability to influence and align cross-functional teams.