Senior Manager, Media

Chicago, IL (On-site)

$125K/yr – $145K/yrSenior Level7+ years expFull time

Posted 7 weeks ago

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Job Summary

Own and optimize integrated media strategy across TV, digital and out of home to drive growth; lead ROI driven channel mix, testing, and cross functional alignment with agency, analytics and creative.

  • Define and execute a roadmap with measurable ROI and channel mix.
  • Manage agency and cross functional teams to ensure flighting, optimization, and aligned measurement.
  • Build a data driven testing program to maximize impact and inform leadership.

Job Description

Responsibilities

  • Define, execute and measure the integrated Media strategy across existing and emerging channels to drive growth.
  • Build a roadmap that combines strategic vision, measurability and actionable next steps to ensure Clearchoice’s deliverability of reach, awareness and direct response.
  • Develop and implement the integrated Media strategy with measurable ROI-driven tactics to drive growth across channels (linear TV, CTV/OTT, DOOH, radio etc.)
  • Manage agency to ensure planning, buying, flighting and optimizations are being executed to achieve media goals.
  • Collaborate with Agency, Media, Marketing, Analytics and Creative teams to ensure cohesive messaging, brand consistency and measurement.
  • Monitor trends, data analytics, and performance metrics to optimize content, campaign effectiveness and strategy effectiveness.
  • Present reports and insights to senior leadership, making data-driven recommendations.
  • Champion a culture of testing and learning to continuously refine strategies and maximize impact.

Requirements

  • 7+ years of experience in managing media marketing, is required.
  • Strong experience buying and optimizing DRTV and CTV performance is essential for success in this role.
  • Deep experience in leveraging media to drive customer acquisition.
  • Experience testing and launching new media channels to scale growth is required.
  • Bachelor’s degree in Marketing, Communications, Analytics or a related field; Master’s degree is a plus.
  • Proven track record of driving growth for consumer brands, preferably in a DTC environment that is brand and ROI focused.
  • Expertise in platform-specific strategies for linear TV, CTV/OTT, DOOH, radio.
  • Hands on Approach to Media with exceptional attention to detail.
  • Strong analytical skills with proficiency in media measurement.
  • Excellent communication and leadership skills.

Preferred

    Benefits

    • A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match.
    ClearChoice Dental Implant Centers logo

    ClearChoice Dental Implant Centers

    ClearChoice was founded on the principle that there had to be a better way to perform dental implant procedures. We perform more dental implant procedures every year than any other facility or network because of our innovative approach to treating patients. That level of experience has given thousands of patients the confidence to take that first step towards a better smile.Our team of doctors and specialists work together to deliver excellent treatment to our patients. We believe that when the doctor speaks directly with the oral surgeon and the lab technician, face-to-face, our team is able to deliver a better patient experience. Every ClearChoice doctor goes through a rigorous screening process to make sure that they will uphold our strict standards of quality. We look for doctors with experience and excellence in treating their patients. We believe that our dedicated team of professionals, with a specific focus on just dental implants, is a key strength of the ClearChoice Dental Implant centers.Before ClearChoice, it was difficult to know the full price of dental implant procedures. Different specialists had different fees that would add up at each stage in the process. Since our doctors, technicians, and labs are all on site, we are able to give a single price for the entire procedure from start to finish. There are no surprise fees and no hidden costs. After your consultation, you will know exactly what it will cost to complete your dental implant treatment.Traditionally, dental implants require several visits to specialists in several locations, and the teeth are created at an off-site lab and shipped to the office. If any adjustments needed to be made, the teeth would need to be shipped back to the lab. At ClearChoice, we have combined all of the necessary elements for successful dental implant treatment in a single location. Your consultation, lab work, creation of your teeth, the procedure and recovery are all housed in a single center.

    Founded in 2004
    Englewood, Colorado, USA
    1.3K employees (32 in marketing)

    Traffic Signals

    Monthly Visitors
    948.3K
    Monthly Google Ads Budget
    $385.7K
    Traffic Source Mix
    Search
    61.3%
    Direct
    25.9%
    Referral
    4.6%
    Social
    3.3%
    Paid
    4.8%

    Headcount Trend

    Current headcount: ~1.3K

    Marketing Team

    Marketing Team Size
    21 (2% of company)
    Median Career Experience
    16 years
    Median Tenure
    5 years

    Funding

    Total Funding
    $60.8M
    Last Raise
    $10M
    Private Equity, 12 years ago

    Funding History

    • Oct 2013
      Private Equity • $10M
    • Oct 2011
      Private Equity • $43.7M
    • Apr 2009
      Private Equity • $7.1M