Responsibilities

• Conduct A/B testing and implement additional experimental methodologies across owned and offsite digital channels.
• Analyze channel, audience data to uncover trends and support strategic decisions across business units.
• Demonstrated ability to manage complex, cross-functional programs in a global environment.
• Governance standards, workflows, and best-practice guidelines
• Conduct targeted analyses to address business questions and inform operational improvements.
• Translate findings into insights and recommendations for business partners.
• Support KPI definition, customer health analysis, and performance tracking.
• Execute analytics projects that deliver insights to support business decisions within a defined area.
• Review curated data and dashboards to identify trends, anomalies, and performance drivers.
• Conduct ad hoc analyses to address emerging business questions and opportunities.

Requirements

• Bachelor’s degree in Business, Analytics, marketing or related discipline.
• At least 6 years of experience in analytics or business performance roles.
• Strong analytical skills with experience interpreting data from dashboards and curated assets.
• Ability to conduct ad hoc analyses and synthesize findings into actionable recommendations.
• Excellent written and verbal communication skills; detail-oriented and proactive with strong stakeholder engagement.
• Proven experience managing large scale A/B testing and experimentation programs,
• Strong understanding of A/B testing, MMM, and optimization methodologies

Preferred

• Understanding of media network monetization models and advertising performance metrics preferred
• Experience analyzing audience, audience engagement and campaign effectiveness across digital platforms preferred
• Agency media background preferred

Benefits

• 401(k) plan
• stock purchase plan
• discounts at Marriott properties
• commuter benefits
• employee assistance plan
• childcare discounts
• medical
• dental
• vision
• health care flexible spending account