Responsibilities

• Develop and manage customer retention and churn reduction strategies.
• Develop business cases to support investment in retention and churn reduction initiatives.
• Track and report on the performance of retention campaigns and initiatives.
• Lead strategic analysis and insight generation to support retention strategies, and interface directly with Sales executive leadership to represent the VBG Marketing team.
• Utilize customer analytics to develop a deeper understanding of the customer’s profile, point-of-contact engagement and activity across online and offline channels. Use findings to tie behavioral data to inform audience pulls to optimize our communication strategies.
• Analyze base performance by distilling complex data sets into concise and actionable data insights. This work will be used to further refine marketing campaign strategies to drive greater value and combat churn within the VBG customer base. Ability to package fact-based recommendations clearly and “tell a story” with data to leadership is critical for success in this role.
• Act as a conduit to cross-functional teams, including Business Intelligence, Martech, and Finance, to align on retention goals and strategies.

Requirements

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Experience with marketing analytics and driving actionable insights.
• Experience with data visualization and communicating strategies and outcomes to stakeholders at all levels.

Preferred

• A Master’s degree in Marketing, Business Administration (MBA), Communications, or a related field.
• Telecom or device marketing experience.
• Experience analyzing large datasets to derive actionable insights.
• Familiarity with tools such as Google Analytics, CRM software, or data visualization platforms like Tableau
• Understanding of direct marketing and Sales best practices across key tactics (Email, Direct Mail, SMS, Digital, Outbound, etc).
• Strong written and verbal communication skills.

Benefits

• Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.