Responsibilities

• Lead end-to-end market research: Design quantitative/qualitative studies, conduct consumer interviews, leverage social listening tools, and analyze trends + competitive landscapes to uncover high-impact insights.
• Define core audience personas, map customer journeys, and distill parenting-focused insights to guide brand positioning and data-driven marketing strategies tailored for consumers.
• Translate insights into creative excellence: Develop compelling marketing strategies, campaign concepts, and go-to-market plans that align with cultural nuances and parent needs.
• Collaborate cross-functionally with content, creative, and product teams to build data-backed campaign messaging, content calendars, video scripts, influencer briefs, and authentic social media storytelling.
• Partner with media, influencer, and PR teams to ensure all marketing initiatives are insight-led, culturally relevant, and consistent with our brand identity across every touchpoint.
• Drive continuous optimization: Provide data-backed rationales for marketing recommendations, monitor campaign performance, and refine messaging + targeting to maximize ROI.
• Stay ahead of the curve: Track U.S. parenting trends, cultural conversations, and emerging community topics to identify untapped growth opportunities for our brand.
• Equip leadership with strategic intelligence: Develop competitive analysis reports to inform key business decisions and industry trend alignment.

Requirements

• 7+ years of proven experience in marketing strategy, brand marketing, or consumer insights—ideally with a focus on the market.
• Hands-on expertise in digital marketing, market research methodologies, and end-to-end creative campaign planning (from concept to execution).
• A creative problem-solver: You’re passionate about turning complex consumer data into strategies that build genuine connections with parents.
• Exceptional communication & presentation skills: You can distill dense data into clear, actionable ideas that persuade stakeholders at all levels.

Preferred

• Bonus points if you have experience with consumer strategy, CPG, DTC brands, or baby & parenting products—we’d love to hear about it!

Benefits

• 100% remote work flexibility
• Shape the growth of a global brand in a high-potential market.
• Collaborative, inclusive team culture that values creativity and data equally.
• Opportunities for professional growth as we expand our global footprint.