Senior Manager, Marketing Operations — Systems and Automation

Responsibilities

• Own governance, documentation, and operational health for core marketing systems, including Marketo and adjacent GTM tools.
• Identify and reduce technical debt across marketing-owned systems, integrations, workflows, field/process governance, and recurring operational processes.
• Build and manage a Marketing Ops systems and automation roadmap focused on improving speed, quality, consistency, and team capacity.
• Establish clear operating standards for marketing systems and workflow requests, including intake, prioritization, documentation, ownership, escalation paths, and change management.
• Partner across Marketing, Sales, Sales Ops, Web, and internal systems/data teams to clarify ownership, requirements, and handoffs for shared GTM workflows, including enrichment, routing, lifecycle processes, data quality, and CRM handoffs.
• Triage systems and workflow issues, identify root causes, and coordinate resolution with the right owners.
• Identify high-friction manual workflows that can be simplified, automated, or AI-assisted, and translate those opportunities into clear requirements, owners, dependencies, risks, and success measures.
• Create and maintain enablement materials and documentation that help marketers, sales partners, and internal operators understand how to use systems, follow key workflows, and submit requests correctly.
• Support adoption of AI-assisted workflows across Marketing Ops, with a focus on measurable improvements in manual effort, cycle time, QA, documentation, or operational consistency.

Requirements

• 7+ years of experience in Marketing Operations, Marketing Systems, Revenue Operations, GTM Operations, or a related function, preferably in B2B SaaS or a complex enterprise GTM environment.
• Deep hands-on experience with Marketo or a comparable marketing automation platform, including governance, admin standards, program architecture, troubleshooting, and scalable process design.
• Strong working knowledge of Salesforce and common GTM systems, integrations, lifecycle processes, routing/enrichment workflows, and data flows.
• Proven experience improving marketing systems governance, process documentation, workflow design, data quality, and operational scalability.
• Experience with GTM automation, enrichment, or workflow tools such as Glean, Clay, ZoomInfo, Common Room, Workato, Qualified, 6sense, or similar platforms.
• Practical experience using automation and/or AI tools to improve workflows, documentation, QA, troubleshooting, analysis, or operational throughput.
• Ability to translate ambiguous business needs into clear process, system, automation, or documentation requirements.
• Strong written communication and documentation skills, with a bias toward scalable systems over one-off fixes.
• Strong cross-functional partnership skills, including the ability to work effectively across Marketing, Sales, Sales Ops, Web, internal systems/data teams, and technical stakeholders.

Benefits

• Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients
• We care about our people. Diligent offers a flexible work environment, global days of service, comprehensive health benefits, meeting free days, generous time off policy and wellness programs to name a few
• We have teams all over the world . We may be headquartered in New York City, but we have office hubs in Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore, and Sydney.
• Diversity is important to us. Growing, maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team, facilitate dialogue, and foster understanding