Responsibilities

• Lead the development of client-centric marketing strategies that support acquisition, retention, loyalty, and reactivation objectives across the North America market.
• Build annual and seasonal activation plans aligned with marketing priorities and commercial objectives.
• Identify opportunities to create more personalized and relevant engagement across the client lifecycle.
• Partner closely with the Client Experience Director to ensure alignment between one-to-one clienteling efforts and one-to-many marketing initiatives.
• Serve as the voice of the client within the Marketing organization, ensuring audience needs and behaviors inform planning and execution.
• Drive measurable business impact through targeted engagement, retention, reactivation, and loyalty programs.
• Develop marketing strategies for key client segments including VICs, loyalists, prospects, new clients, and lapsed clients.
• Design scalable activation frameworks and communication strategies tailored to the needs of distinct client audiences.
• Build annual and seasonal client marketing plans aligned with commercial priorities and business objectives.
• Partner with Client Experience Director to identify opportunities for increased personalization, engagement, and conversion.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or related field.
• 6–8 years of experience in marketing, CRM, and project management.
• Proven experience leading cross-functional marketing initiatives in a collaborative, fast-paced environment.
• Experience developing personalized marketing strategies and client engagement programs.
• Strong strategic and creative thinking and project management skills with the ability to manage multiple priorities simultaneously.
• Detail-oriented with strong organizational and problem-solving abilities and solution- first mindset.
• Excellent analytical skills with the ability to translate data and insights into actionable business strategies.
• Strong communication, presentation, and cross-functional stakeholder management skills, rooted in curious and understanding mindset.
• Experience within luxury, fashion, beauty, retail, hospitality, or premium consumer brands preferred.
• Experience with Salesforce Marketing Cloud, Looker, SAP, or similar marketing and analytics platforms.

Benefits

• Employee wellbeing is a top priority at Richemont. We offer a comprehensive benefits program to support employees and their loved ones.
• Our core benefits include medical, dental, and vision programs.
• Health savings and flexible spending accounts are also available.
• The company offers income protection solutions including life insurance, disability benefits, and 401(k) with employer match.
• Paid time off, a wellness reimbursement benefit, and access to the employee assistance program.
• Employees are encouraged to make a difference in their local communities with volunteer days off, supporting initiatives that drive change.