Senior Manager, Marketing Measurement & Optimization, Minecraft

Redmond, WA (On-site)

$106K/yr – $204K/yrSenior LevelFull time

Posted 2 weeks ago

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Job Summary

Own end-to-end performance measurement and governance across Paid Media, Affiliate, and Player Lifecycle to turn data into decisions for budget pacing and channel mix.

  • Forecast channel and portfolio impact with driver-based models translating budgets into acquisition, retention, and revenue outcomes.
  • Design and operate an experimentation and attribution program to quantify true channel contributions and optimize bid strategy, creative, and targeting.
  • Build executive dashboards and AI powered automation to accelerate insight-to-action and keep stakeholders aligned.

Job Description

Responsibilities
  • Own end-to-end performance marketing measurement across Paid Media, Affiliate Marketing, and Player Lifecycle Marketing (Email, Web), ensuring consistent KPIs, data integrity, and always-on visibility across the digital marketing ecosystem.
  • Lead marketing forecasting at the channel and portfolio level, building driver-based models that translate budget scenarios into projected player acquisition, retention, and revenue outcomes.
  • Drive real-time optimization and feedback loops, delivering performance signals that inform bid strategy, creative rotation, audience targeting, and budget pacing across paid and owned channels.
  • Design and operate an experimentation roadmap (A/B tests, geo holdouts, incrementality studies) and evolve attribution methodology to quantify the true contribution of each channel.
  • Build and own executive, operational, and channel-level dashboards that give every stakeholder a trusted, single source of truth for performance.
  • Develop AI-powered workflows and automation, including anomaly detection, and automated insight summaries to accelerate the speed from data to decision.
  • Own affiliate performance measurement, including publisher-level attribution, postback validation, incrementality, and commission efficiency, deduplicated against paid and organic conversions.
  • Measure Player Lifecycle Marketing across Email and Web, tracking engagement, conversion, and downstream revenue while surfacing segmentation and personalization opportunities.
  • Deliver always-on reporting and measurement support to the Social and Influence teams, quantifying the contribution of organic social, creator, and influencer programs to brand and acquisition goals.
  • Translate complex data into compelling narratives and investment recommendations that influence decisions by the Head of Digital Marketing and senior leadership.
Mojang Studios logo

Mojang Studios

Mojang Studios is a Microsoft-owned game studio based in Stockholm (Sweden) and Redmond (WA) with additional locations in London, Shanghai, and Tokyo as well as a partially remote workforce. We created Minecraft, the sandbox video game turned franchise that now includes two more games, novels, board games, apparel, and much more.We believe in the power of play and our mission is to build a better world through our work. At our studios, you’ll meet passionate and welcoming people with the same goal: to create games and products with a positive impact. Four core values guide everything we do:Fuel Passion.Minecraft encourages players to stay sharp and constantly evolve. We mirror that by bringing together enthusiastic people who are eager to innovate in their fields and giving them the resources to reach their goals. We’re passionate about our industry and strive to empower our employees and future generations of gaming professionals.Create Fun.We aim to create fun, enriching experiences for our players, whether they’re playing our games, learning in Minecraft Education, or discovering a new product. Thanks to our incredibly talented creator community and Minecraft Marketplace, the fun is virtually endless and there’s something for everyone in our blocky universe.Celebrate Creativity. Creativity is at the core of Minecraft, whether you’re making art in Creative mode or finding clever ways to get through the night in Survival mode. Fresh ideas, out-of-the-box thinking, and new perspectives are what allows us to evolve the franchise and keep surprising our players after more than a decade of Minecraft. Craft together. Minecraft welcomes everyone because we believe that we’re better together. Our players’ feedback and the work of our community creators have made Minecraft what it is today. To support collaboration in our studios, we’ve built comfy, connected spaces that allow our local and remote teams to work closely together.

Founded in 2009
Stockholm, Stockholm County, SWE
1.5K employees (353 in marketing)

Traffic Signals

Monthly Visitors
25.8M
Monthly Google Ads Budget
$463.3K
Traffic Source Mix
Search
60.7%
Direct
35.1%
Referral
3.2%
Social
1%
Paid
0.1%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
101 (7% of company)
Marketing Roles Posted (Last 30 Days)
5

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