Responsibilities

• Provide vision, coaching, and support to the Brand & Growth Strategy, Communications, and Community Engagement & Partnerships leaders—enabling high-performing, engaged teams.
• Clarify roles, priorities, and success metrics across the department to ensure alignment, accountability, and efficient execution.
• Foster a collaborative culture grounded in creativity, ownership, inclusion, and continuous improvement.
• Promote development pathways for team members through mentorship, feedback, and skill-building opportunities.
• Define and execute the overarching marketing and communications strategy aligned with the credit union’s mission, business objectives, and member experience goals.
• Serve as primary steward of the brand—ensuring consistency, clarity, and authenticity across channels and touchpoints.
• Guide the evolution of brand positioning, messaging architecture, and visual identity to support long-term differentiation and growth.
• Ensure marketing initiatives support enterprise priorities including membership growth, product adoption, and community impact.
• Oversee integrated growth initiatives spanning digital marketing, lifecycle campaigns, product marketing, and member engagement.
• Partner with analytics and business leaders to set measurable goals, KPIs, and performance benchmarks.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, Business, or related field (required)
• Advanced degree and/or certifications in marketing, branding, digital marketing, or leadership (preferred)
• Experience: 8+ years of progressive marketing and/or communications experience, including leadership of multi-disciplinary teams and enterprise initiatives (required)
• Experience in financial services, credit unions, or regulated industries (preferred)
• Technical Skills: Strong understanding of brand strategy, integrated marketing, communications planning, and marketing performance measurement tools (required)
• Familiarity with CRM, marketing automation, analytics platforms, and content management systems (preferred)
• Knowledge: Expertise in brand stewardship, growth strategy, communications governance, and regulatory considerations impacting financial services marketing (required)
• Soft Skills: Exceptional communication, strategic thinking, and leadership capabilities; able to influence across departments and executive audiences (required)
• Attributes: Strategic and visionary leader with a strong member-first mindset; passionate about brand integrity, growth, and community impact; skilled at leading change, building alignment, and translating strategy into execution (required)

Preferred

• Advanced degree and/or certifications in marketing, branding, digital marketing, or leadership (preferred)
• Experience in financial services, credit unions, or regulated industries (preferred)
• Familiarity with CRM, marketing automation, analytics platforms, and content management systems (preferred)