Responsibilities

• Campaign Strategy, Planning & Execution
• Develop the campaign strategy for Taproot's priority initiatives, such as the brand refresh activation, the 25th Anniversary campaign, or a flagship research release, translating the marketing strategy into audiences, objectives, channels, sequencing, and measurement.
• Lead two to three signature campaigns each year from plan to delivery, producing and coordinating work across channels.
• Maintain a rolling 6-12-month campaign calendar aligned to narrative priorities, resourcing realities, and organizational milestones.
• Develop briefs that give colleagues, contractors, and agency partners clear direction, sequencing, and success criteria.
• Partner with Programs, Strategic Partnerships & Advancement, and Product on launch planning and on materials that help colleagues share Taproot’s message consistently.
• Content Creation, Storytelling & Brand Activation
• Write the work: campaign copy, email and web content, the stories behind research reports and case studies, and materials that support executive visibility.
• Carry Taproot’s refreshed voice with a contemporary, professional standard across every channel and format.
• Bring vision and ambition to Taproot’s social media, growing our presence beyond LinkedIn into platforms and formats, such as Instagram and TikTok, where the next generation of pro bono consultants is ready to be engaged.

Requirements

• 7-10 years of marketing and communications experience, including hands-on ownership of multi-channel campaigns from plan through delivery.
• Experience in a startup, high-growth, or otherwise scrappy and resource-lean environment, comfortable producing the work directly rather than delegating it.
• A strong, versatile writer across campaign copy, email, web, and social, with the range to shape the narrative behind research reports and case studies.
• Demonstrated social media fluency, with platform-native content and strategy across channels such as LinkedIn, Instagram, Facebook, TikTok, and short-form video.
• Experience directing contractors, freelancers, or agency partners: scoping, briefing, art-directing, and reviewing work to a consistent quality and brand standard.
• A data-informed approach, using metrics and audience insight to prioritize, optimize, and show what is working.
• Fluency with digital tools and genuine curiosity about emerging ones, including AI, to expand reach, speed, and quality.
• Self-directed and accountable, able to take a mandate and carry it to done while anticipating what the work needs.
• Direct experience with or exposure to product marketing is preferred.

Preferred

• Direct experience with or exposure to product marketing is preferred.
• Nonprofit experience is welcome but not required. We are equally interested in candidates bringing startup, agency, or corporate marketing backgrounds.