Responsibilities

• Set the functional AI strategy
• Develop and maintain a multi-year Marketing & Communications AI strategy that is explicitly linked to GM’s corporate strategy, customer priorities, business growth agenda, and foundational imperatives.
• Define the strategic choices for where AI should accelerate growth, improve customer and employee experiences, increase the effectiveness of communications, raise productivity, reduce risk, and create new capabilities.
• Establish a practical portfolio roadmap that distinguishes near-term productivity opportunities, medium-term capability investments, and longer-term strategic bets.
• Advise the leadership team on opportunities, trade-offs, risks, investment choices, and external developments in AI.
• Align objectives and AI initiatives across the organization
• Create a common framework for translating corporate KSIs and KPIs into function-level AI objectives and measurable outcomes.
• Facilitate alignment across all direct reports so that AI initiatives reinforce one another, share reusable capabilities, and do not compete for the same data, talent, vendors, or change capacity.
• Lead quarterly portfolio reviews with the CMCO and direct-report leaders; identify gaps, duplication, stalled work, and opportunities to accelerate or stop initiatives.
• Ensure objectives are specific, measurable, achievable, relevant, and time-bound, with clear ownership and an agreed definition of success.

Requirements

• Bachelor’s degree required.
• 12 years total experience; 2+ years in AI expertise and strategy.
• Leadership experience driving enterprise AI strategy, digital transformation, marketing transformation, communications transformation, customer experience, media, insights, or a related portfolio.
• Demonstrated success translating enterprise strategy into measurable objectives and coordinated execution across multiple senior leaders.
• Experience building an operating model, governance process, portfolio, or transformation office that spans functions and geographies.
• Experience leading organizational change and adoption at scale, including communication, capability building, and process redesign.
• Strong executive presence and the ability to influence senior leaders without relying on direct authority.
• Demonstrated ability to make difficult prioritization decisions using data, customer insight, business judgment, and risk awareness.
• Experience operating in a complex, global, highly regulated, or brand-sensitive environment.

Preferred

• Experience in the automotive, mobility, technology, consumer, media, retail, or manufacturing industries.
• Experience with agentic AI, generative AI, marketing technology, customer data platforms, marketing measurement, or content supply chains.
• Experience working with public-company communications, executive communications, employee communications, or corporate affairs.
• Experience partnering with enterprise technology, data, legal, privacy, cybersecurity, finance, procurement, and HR leaders.

Benefits

• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.