Responsibilities

• Marketing Campaign Implementation & Project Management
• Strong people management including resource planning, driving accountability, constructive coaching and mentorship for ongoing growth and career planning
• Leading a team to support acquisition, onboarding, retention, cross-sell, engagement and loyalty campaigns for business banking clients, with tactics including direct mail, email, digital banking, etc.
• Support the delivery of high-quality, on-time campaigns, journeys, and communications across print, digital, owned and in-branch channels .
• Track operational KPIs and prepare reporting for leadership.
• Support process improvement efforts (e.g., updating templates, documenting workflows, enhancing internal tools) and partner on budget management, as needed.
• Serve as a day-to-day point of contact for assigned workstreams across creative, partner, legal and agency teams.
• Cross-Functional Collaboration & Continuous Improvement
• Align to documented processes and create feedback loops to optimize performance.
• Surface and solve for executional bottlenecks and enable scale.

Requirements

• Bachelor’s Degree in marketing, advertising, communications or a related field.
• 7 - 10 years of relevant experience in financial services marketing, ideally supporting B2B, as well as B2C efforts in roles that have fully owned and managed marketing strategy, operations, project management, campaign delivery, budget and campaign performance analysis and reporting.
• A strong growth mindset and ability to approach obstacles and challenges positively with confidence—and a passion for helping teams to think creatively to work smarter, not harder.
• A strong interpersonal skills: demonstrate a “team player” mentality with the ability to understand varying points-of-view and to build partnership that bring everyone together to get things done.
• Strong organizational and communication skills; ability to lead timelines, influence teams, and work across multiple stakeholders.
• Advanced verbal and written skills, required, with demonstrated success presenting to senior leadership and ability to influence meaningful action and change in a large, matrixed organization.
• Comfortable working in changing, high growth environments; comfortable with ambiguity and working in matrixed organizations.
• Strong proficiency in Excel, PowerPoint and Word, Salesforce, and a knowledge of financial marketing platforms.

Preferred

• Prior experience in regulated marketing preferred (e.g., finance, healthcare, insurance, etc.)
• Advanced experience with Workfront software—both as a user, and as a project owner—highly preferred.
• Strong proficiency in Excel, PowerPoint and Word, Salesforce, and a knowledge of financial marketing platforms.