Senior Manager, Marketing Analytics at Ripple | New York City, NY | $170K/yr – $200K/yr

Senior Manager, Marketing Analytics

New York City, NY (Unknown)

$170K/yr – $200K/yrSenior Level5+ years expFull time

Posted 3 months ago

Job Summary

Own end-to-end growth analytics with a heavy emphasis on measurement, attribution, and AI-powered insights that drive faster decision making across teams.

Own analytics across growth channels and partner with Finance and RevOps to shape spend pacing and pipeline impact.
Lead AI-assisted dashboards and attribution frameworks to surface actionable insights for executives and marketers.
Drive data-driven experimentation and automation to lift ROI and streamline reporting.

Job Description

Own analytics and end-to-end measurement across all growth marketing functions, ensuring consistent and actionable reporting from spend to revenue.
Lead the visualization and reporting infrastructure across growth marketing, translating complex data into clear, compelling dashboards and narratives for stakeholders at all levels.
Lead pipeline attribution, ROI, CAC, LTV, and Ad spend distribution analyses to inform investment decisions, and partner with Growth Marketing, Finance, and RevOps on spend pacing and forecasting.
Evolve attribution modeling and performance measurement frameworks, using AI and machine learning to improve accuracy and scalability.
Apply AI-powered tools and predictive modeling to surface proactive insights, identify trends, and support faster, more confident decision-making across the marketing team.
Empower experimentation programs with thorough data-driven insights, including A/B testing and lift analyses.
Partner with the RevOps, Business Intelligence and Marketing Operations teams to use Salesforce, Tableau, MCI and other platforms, to build reporting that connect spend to pipeline and revenue.
Identify opportunities to automate reporting and analytics workflows using AI to increase efficiency and reduce manual effort.
Ensure data quality and integrity across CRM and marketing systems.

5+ years of experience in marketing analytics, growth analytics, or a related field
Deep expertise in growth marketing measurement methodologies across the funnel
Hands-on experience with Salesforce CRM and marketing data pipelines
Strong proficiency in data visualization tools (e.g., Tableau, Looker, or similar)
Experience with attribution modeling, media mix modeling, and/or incrementality testing
Proven track record in leading forecasting and budget analysis in partnership with Finance and Revenue Operations
Excellent communication skills with the ability to present complex data clearly to both technical and executive audiences
Strong cross-functional collaboration skills — you're as comfortable in a strategy meeting as you are in a data model
Proficiency in SQL; experience with Python or R is a plus
For positions that will be based in NY, the annual salary range for this position is below. Actual salaries may vary based on numerous factors including, among other things, an individual applicant’s experience and qualifications for the position. This range does not include equity or additional compensation, such as bonuses or commissions.

Hands-on experience with Salesforce CRM and marketing data pipelines
Familiarity with AI and machine learning concepts as applied to marketing analytics, such as predictive modelling, anomaly detection, or automated insights
Proficiency in SQL; experience with Python or R is a plus

Do Your Best Work
The opportunity to build in a fast-paced start-up environment with experienced industry leaders
A learning environment where you can dive deep into the latest technologies and make an impact. A professional development budget to support other modes of learning.
Thrive in an environment where no matter what race, ethnicity, gender, origin, or culture they identify with, every employee is a respected, valued, and empowered part of the team.
In-office collaboration for moments that matter is important to our culture, and we give managers and teams the flexibility to decide which 10+ days a month they come in.
Bi-weekly all-company meeting - business updates and ask me anything style discussion with our Leadership Team
We come together for moments that matter which include team offsites, team bonding activities, happy hours and more!
Competitive salary, bonuses, and equity
Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support

Ripple

3.3 Glassdoor

Using proven crypto and blockchain technology honed over a decade, Ripple’s enterprise-grade solutions are faster, more transparent, and more cost-effective than traditional financial services. Our customers use these solutions to source crypto, facilitate instant payments, empower their treasury, engage new audiences, lower capital requirements, and drive new revenue.Founded in 2012, Ripple's vision is to enable a world where value moves as seamlessly as information flows today—an Internet of Value. Ripple is the only enterprise blockchain company today with products in commercial use. Ripple’s global payments network includes over 300 customers across 40+ countries and  six continents.

Founded in 2018

San Francisco, California, USA

1.5K employees (118 in marketing)

www.ripple.com

54% recommend to a friend

79% CEO approval