Senior Manager, Marketing Analytics & Operations at Talencore | Boston, MA | $145K/yr – $155K/yr

Senior Manager, Marketing Analytics & Operations

Boston, MA (Remote)

$145K/yr – $155K/yrSenior Level5+ years expFull time

Posted 3 months ago

Job Summary

Own the data backbone for marketing by building a unified analytics stack, standardizing KPIs, and driving cross-channel attribution and forecasting to improve acquisition ROI.

Growth Infrastructure: Design and govern a cloud analytics ecosystem, tracking architecture, and data quality across multiple brands.
Demand Data & Reporting: Unify cross-channel data into scalable dashboards for marketing leadership and forecasting.
Measurement & Forecasting: Establish attribution models, KPI governance, and budget scenario planning to optimize spend.

Job Description

Responsibilities

Design and maintain a centralized marketing analytics ecosystem
Consolidate data from multiple business units and marketing channels into a unified reporting environment
Establish KPI definitions and governance across the organization
Build scalable reporting and dashboard solutions for marketing leadership
Improve attribution accuracy across paid and owned channels
Oversee tracking architecture, tagging frameworks, conversion measurement, and data quality
Partner with technical teams to develop data pipelines and warehouse solutions
Create forecasting models, performance targets, and budget scenarios
Develop testing frameworks to measure incremental marketing impact
Deliver insights that improve acquisition efficiency and marketing ROI

Requirements

5+ years of marketing analytics or marketing operations experience
Experience owning a cloud-based data warehouse environment
Hands-on SQL and Python experience
Experience with Snowflake, Looker, dbt, or similar modern analytics platforms
Strong understanding of digital marketing attribution and measurement
Experience integrating multiple marketing and business data sources
Ability to translate technical findings into business recommendations
Experience supporting performance marketing teams
Multi-brand or multi-business-unit experience
Insurance, financial services, marketplace, ecommerce, or other high-performance marketing environments are highly preferred