Senior Manager, Marketing Analytics & Insights

California, MO (Remote)

$135K/yr – $165K/yrSenior Level7+ years expFull time

Posted 1 day ago

Job Summary

Own and advance marketing analytics across MMM, MTA, and incrementality while building predictive models and executive dashboards that drive marketing investment decisions.

Lead MMM/MTA and incrementality testing
Develop churn, LTV, and profitability models and translate insights for leadership

Job Description

Responsibilities

Marketing & Media Analytics (Core Focus)
- Own MMM, MTA, and incrementality testing across the marketing funnel
- Analyze DTC channel performance and cross-channel halo effects using Northbeam or similar platforms
- Evaluate channel efficiency and recommend marketing investment priorities
- Apply subscription and DTC economics (CAC, ROAS, LTV, churn, AOV, and CPA) to marketing decisions
- Support A/B test design and analysis across CRM and marketing channels
Insights & Reporting
- Build and maintain executive dashboards across marketing and customer performance
- Translate complex, multi-source data into clear, actionable insights
- Partner with the CRO and marketing leadership on data-driven decision-making

Requirements

7+ years in analytics, marketing analytics, or a related quantitative field
Experience working with subscription-based or recurring-revenue business models, ideally within DTC/e-commerce
Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, or related field
Deep expertise in subscription and DTC unit economics, including CAC, ROAS, CPA, churn, LTV, and AOV
Hands-on experience with MMM, MTA, and incrementality testing, including reconciling conflicting model outputs
Experience with Northbeam, Triple Whale, Rockerbox, or similar attribution/analytics platforms
Strong statistical modeling skills, including churn, LTV, and profitability modeling
Expert SQL and strong Python skills for transformation, automation, and modeling
Experience designing and interpreting A/B tests and causal inference
Hands-on experience with Power BI or similar BI platforms and migrating to new technologies

Preferred

Experience in a DTC + Amazon hybrid business, particularly measuring cross-channel halo effects
Experience with health & wellness or supplements
Experience evaluating or migrating BI platforms such as Domo, Sigma, Looker, or Tableau
Familiarity with AI-driven analytics and decisioning tools, including natural-language reporting, Hightouch, Braze, or similar
Experience with dbt, Airflow, or similar data pipeline tools
Prior experience managing or mentoring junior analysts

Benefits

Flexible time off + 9 annual company holidays
Your Birthday is a paid vacation day - take the day to celebrate your awesomeness!
100% company-paid base plan Medical, Dental, and Vision Insurance for employees
100% company-paid Life Insurance and Short-Term Disability Coverage
3% Employer contributions to 401(k) regardless of employee participation! (Free money)
Matching Charitable Contributions up to $2,500/year
$1,200/annual Work from Home (WFH) stipend
Employee Recognition and Rewards Program
Pet insurance
Employee Product Samples and Discounts

Hi-Altitude Brands

Hi-Altitude Brands is a fast-growing, industry-leading creative marketing company in California. We pride ourselves on being at the forefront of the health and wellness revolution. Our focus on quality, research, technology, and consumer satisfaction is prevalent in all we do.Our mission is to create a workplace that inspires creative and innovative ideas, where all can contribute and be heard. We want our team to be with us for the long run, so we focus on having a work-life balance. How awesome if you could have a job where you “want” to come in on a Monday!Our commitment is to offer our employees open communication, continuous constructive feedback, and essential opportunities to grow and advance within our company. We want each team member’s unique talents to be seen and to shine. Our core belief is that the entire Hi-Altitude Brands team wins when our employees thrive.We see our team as our family. From great health benefits to retirement plans, we want to support our employees’ professional and personal success and wellness.Our leadership team has an extensive background in marketing, direct response sales, and consumer services and has half a century of combined experience growing and nurturing brands and companies. At Hi-Altitude Brands, we pride ourselves on our creativity, research, and ability to use the latest in technology to bring our products to our loyal customers worldwide.Company Benefits: 💲Competitive Salaries 🏡Fully remote working position🌴Paid time off (PTO)🎆Paid annual company holidays🥳Your Birthday is a paid vacation day each year🩺100% Company paid Medical, Dental, and Vision Insurance (base plan)🩺100% Company paid Life Insurance and Short-Term Disability Coverage🍼Paternity leave💰Employer matching 401K participation, 3% Employer deferred contributions to 401k💵We match your charitable contributions up to $2,500/yr🖊️Work from home (WFH) stipend of $1,200/yr💊Free products samples🎉Fun company social gatherings

Founded in 2014

Los Angeles, California, USA

39 employees (14 in marketing)

hialtitudebrands.com