Senior Manager, Lifecycle Transformation & Growth

Responsibilities

• Lead complex marketing projects and initiatives to drive business growth
• Resolve complex marketing problems and develop innovative solutions
• Determine methods and procedures for new marketing assignments
• Implement global process improvements to enhance marketing effectiveness
• Collaborate with senior leadership to align marketing strategies with business goals
• Provide thought leadership and expertise in marketing best practices

Requirements

• 8+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Preferred

• 10+ years of experience in lifecycle or CRM marketing, marketing operations, or marketing technology, with at least 3 years in a leadership or people management capacity.
• Deep hands-on experience with lifecycle marketing platforms such as Braze, Adobe Journey Optimizer, Salesforce Marketing Cloud, or Acoustic, including migration planning and platform rationalization across complex enterprise environments.
• Track record designing, launching, and scaling multi-channel customer journeys (email, push, in-app, SMS) at enterprise scale.
• Experience defining and evolving marketing operating models, including workflow design, creative production processes, content supply chain, and CMS/DAM platforms (e.g., AEM).
• Demonstrated experience integrating AI and automation into campaign execution, such as content generation, build automation, and QA.
• Experience leading large-scale MarTech transformation programs from business case through execution, managing budgets in the $10M+ range and coordinating systems integrators or consulting partners (e.g., Publicis Sapient, Deloitte, Accenture).
• Track record of driving measurable efficiency gains — whether through cycle time reduction, campaign volume scaling, or headcount optimization — while maintaining or improving quality and compliance.
• Experience leading change management and adoption across federated, multi-business-unit teams.
• Proven ability to build compelling executive narratives and present transformation roadmaps to SVP/C-suite audiences, translating delivery and technology decisions into business outcomes.
• Comfortable operating in matrixed organizations where influence without direct authority is essential.

Benefits

• Our Benefits: At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.