Responsibilities

• Architect and optimize the parent journey from first touch through ongoing care
• Build nurture flows that educate, build trust, and improve conversion
• Improve conversion from inquiry to evaluation to active care
• Develop re-engagement campaigns for abandoned or dormant leads
• Build and manage provider referral programs
• Design provider lead nurture and activation journeys
• Improve provider ramp speed and retention through structured communication
• Design and operationalize referral tracking for partners
• Build attribution systems that clearly measure partner-driven growth
• Create reporting dashboards that make referral performance visible

Requirements

• Deep hands-on experience owning HubSpot or similar CRM
• Experience building referral programs or partner attribution systems
• Strong lifecycle and automation expertise
• Comfort working in early-stage environments
• Analytical rigor paired with strong operational follow-through
• Self-starter and self-sufficient. Able to operate as a team of one

Preferred

• Experience in consumer marketplaces, subscription businesses, healthtech, or trust-based categories is a plus
• Healthcare experience is not required

Benefits

• Competitive medical coverage for you and your family
• Meaningful equity ownership in a growing Series A company
• Generous PTO policy plus paid holidays
• Paid parental leave
• Hybrid work model
• Access to a 401(k) plan
• The opportunity to build durable infrastructure in a mission-driven company