Responsibilities

• Assist with building strategies encouraging high-value engagement behaviors and retaining new subscribers at scale.
• Lead strategy across onboarding and engagement, using Braze and Salesforce Marketing Cloud to deliver impactful, personalized messaging that cultivates healthy user behaviors and fandom habits.
• Design and implement a comprehensive strategy to engage and retain new subscribers during their early tenure period.
• Map high-value early behaviors and guide users to take those actions through personalized journeys and nudges.
• Drive the development of journeys in Braze, using capabilities like push, in-app messages, and content cards.
• Use Braze's advanced orchestration capabilities to develop sophisticated automations and testing strategies.
• Ensure best practices in personalization, segmentation, and lifecycle orchestration.
• Build and maintain a scalable testing roadmap to improve retention metrics.
• Partner with Analytics and Data Science teams to track performance, evaluate incrementally, and share insights.
• Increase relevancy and performance through culturally attuned messaging and campaign customization.

Requirements

• Bachelor's or Master's degree in Marketing, Business, or a related field.
• 5+ years of experience in CRM, Lifecycle Marketing, or Retention with strong exposure to early customer onboarding and engagement strategies.
• 5+ years of experience in direct-to-consumer business.
• Experience building strategies in improving retention and behavioral engagement.
• Experience with Braze and/or Salesforce Marketing Cloud (or comparable orchestration platforms), including journey design, real-time triggers, and channel execution.
• Expertise in transforming complex data into strategic insights that guide impactful decisions.
• Expertise with A/B testing, multivariate testing, and experimentation methodologies.
• Experience handling lifecycle marketing programs.
• Experience managing internal and external agencies/vendors with a focus on creative and operational efficiency.

Benefits

• Benefit Eligibility: This role is eligible to participate in health and welfare benefits.