Senior Lifecycle Marketing Manager, Provider Marketing (Alma)
Spring Health
New York City, NY (Remote)
$122K/yr - $140K/yrIn-houseFull-timeSenior level6+ years exp.
1 day ago
Senior Manager, Lifecycle Engagement & CRM
Calabasas, CA (On-site)
$130K/yr – $145K/yrSenior LevelFull time
Posted 2 months ago
Job Summary
Own and execute end-to-end lifecycle programs across channels, shaping strategy from onboarding to re-engagement while partnering with product, operations, and marketing teams.
- Lead generation and nurturing programs
- Data-driven segmentation and personalization
Job Description
Responsibilities
- Lifecycle Strategy & Journey Execution
- Cross-Functional Guest Experience Integration
- Lifecycle Execution & Journey Activation
- Lead Generation & Nurturing
- Data, Segmentation & Personalization
- Lifecycle Program Development
- Performance & Optimization
- Technology & Enablement
Requirements
- 7–10 years of experience in lifecycle marketing, CRM, or customer engagement
- Experience executing lifecycle strategies across full-funnel customer journeys
- Strong working knowledge of segmentation, personalization, and customer data
- Experience working across both direct-to-consumer and partner ecosystems
- Proven ability to collaborate cross-functionally beyond marketing, including with product and operations teams
- Experience with CRM and marketing technology platforms (Salesforce or similar)
- Strong analytical mindset with ability to translate insights into action
Salaries
Posted range
$130K/yr – $145K/yr
Taken straight from the job posting.
The middle of this range ($138K) is in line with the median base salary for Senior Lifecycle Marketing Manager roles in the United States ($143K).
Senior Lifecycle Marketing Manager median pay in the United States
Most pay falls between $122K and $164K. Based on 40 salaries.
Marketing Team
Marketing Roles Posted (Last 30 Days)
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