Senior Manager, Lifecycle Engagement & CRM

Calabasas, CA (On-site)

$130K/yr – $145K/yrSenior LevelFull time

Posted 4 days ago

Job Summary

Own and execute end-to-end lifecycle programs across channels, shaping strategy from onboarding to re-engagement while partnering with product, operations, and marketing teams.

Lead generation and nurturing programs
Data-driven segmentation and personalization

Job Description

Responsibilities

Lifecycle Strategy & Journey Execution
Cross-Functional Guest Experience Integration
Lifecycle Execution & Journey Activation
Lead Generation & Nurturing
Data, Segmentation & Personalization
Lifecycle Program Development
Performance & Optimization
Technology & Enablement

Requirements

7–10 years of experience in lifecycle marketing, CRM, or customer engagement
Experience executing lifecycle strategies across full-funnel customer journeys
Strong working knowledge of segmentation, personalization, and customer data
Experience working across both direct-to-consumer and partner ecosystems
Proven ability to collaborate cross-functionally beyond marketing, including with product and operations teams
Experience with CRM and marketing technology platforms (Salesforce or similar)
Strong analytical mindset with ability to translate insights into action