Senior manager, lifecycle & audience marketing

Responsibilities

• Own our email and lifecycle marketing program end to end, from strategy and audience development through hands-on execution, measurement, and optimization in HubSpot
• Build and manage emails, audiences, workflows, nurture programs, triggered journeys, A/B tests, and reporting directly in HubSpot without relying on marketing operations
• Drive audience segmentation strategy, getting into the weeds of how our database is structured to deliver the right message to the right person at the right time across a growing contact base
• Use behavioral, account, intent, and engagement signals to create experiences that become more relevant and personalized over time, supporting complex enterprise buying journeys and account-based GTM motions
• Partner cross-functionally with demand generation, ABM, content, product marketing, and sales to align lifecycle programs with broader GTM priorities and ensure nurture supports pipeline from first touch through expansion
• Explore how AI can transform the way we build audiences, personalize communications, and use email to move people through their journey — experimenting quickly and pushing beyond traditional lifecycle playbooks
• Establish the reporting and measurement framework that connects lifecycle activity to engagement, pipeline, and revenue outcomes, and translate performance into clear decisions and program improvements

Requirements

• 6+ years of experience in lifecycle, CRM, email, or retention marketing, ideally in B2B SaaS or enterprise technology.
• Experience owning an email and lifecycle marketing program end to end, including both strategy and hands-on execution.
• Experience building lifecycle programs for complex enterprise buying journeys and understanding how email and nurture support account-based GTM motions.
• Deep hands-on experience with HubSpot or a comparable marketing automation platform. You should be comfortable independently building emails, lists, workflows, nurture programs, automation, and reporting.
• Experience using person-level and account-level signals to inform segmentation, nurture, personalization, and lifecycle strategy.
• Strong understanding of segmentation, personalization, behavioral triggers, and audience management.
• Strong understanding of email fundamentals, including deliverability, experimentation, frequency management, QA, and performance measurement.
• Strong analytical instincts and the ability to translate performance into clear decisions and program improvements.
• A builder mentality. You're equally comfortable developing the strategy and getting into the tools to make it happen.
• Strong ownership and comfort operating in ambiguity, identifying what needs to happen rather than waiting for a fully formed brief.

Benefits

• Generous PTO, plus company holidays
• Medical, dental, and vision coverage for you and your family
• Paid parental leave for all parents (16 weeks)
• Fertility and family planning support
• Early-detection cancer testing through Galleri
• Flexible spending account and dependent FSA options
• Health savings account for eligible plans with company contribution
• Annual work-life stipends for: Wellness stipend for gym, massage/chiropractor, personal training, etc. Learning and development stipend
• Company-wide off-sites and team off-sites
• Competitive compensation, company stock options and 401k