Senior Manager, Integrated Marketing & Community
Allentown, PA
Posted 5 months ago
Job Description
- Execute integrated marketing campaigns and advertising initiatives at the local and regional level for all PPL Center assets, including the Phantoms, MASL team, concerts, events, and restaurants
- Support and help oversee the day-to-day efforts of the Marketing & Community teams, assisting in the coordination of full-time and part-time staff
- Contribute to the development and execution of digital, social media, email, and paid media strategies across both sports properties and all venue events
- Assist in bringing marketing strategies to life in collaboration with the Director, VP of Sales & Marketing, and other internal stakeholders
- Help drive fan engagement initiatives and support efforts to grow “Fandom” for both the Phantoms and MASL brands
- Work closely with concert and family show promoters to support the successful marketing of events
- Collaborate with ticket sales and sponsorship teams to support revenue goals and activation of partnership assets across both teams and venue events
- Assist in the planning and execution of community outreach initiatives, including school programs, appearances, and hospital visits, for both the Phantoms and MASL team
- Support the launch and brand development of the MASL franchise, helping establish its presence in the Lehigh Valley community
- Monitor campaign performance and provide insights and reporting to leadership Serve as a cross-functional team player, helping ensure alignment across departments
- Bachelor’s Degree in Marketing, Business, Communications, or related field required
- 3–5+ years of experience in marketing, preferably in sports, entertainment, or live events
- Strong understanding of digital, social media, and paid media strategies
- Demonstrated ability to execute campaigns that drive engagement, awareness, and revenue
- Community-minded with an appreciation for grassroots marketing efforts
- Creative thinker with the ability to contribute innovative ideas
- Strong organizational, written, and verbal communication skills
- Ability to manage multiple projects in a fast-paced environment
- Strong collaboration skills with the ability to work across departments
- Positive, energetic, and team-oriented mindset
- Passion for sports and live entertainment; knowledge of hockey and/or soccer is a plus
Lehigh Valley Phantoms
The Lehigh Valley Phantoms are a professional hockey team in Allentown, PA. The Phantoms play their home games at the PPL Center on Hamilton street in downtown Allentown. As the American Hockey league (AHL), affiliate of the Philadelphia Flyers, the Phantoms are entering their 8th season in the Lehigh Valley. Established in 1996, the team has captured two Calder Cup Championships (1998, 2005), two Conference Championships (1998, 2005), two Regular Season Titles (1996-97, 1997-98) and four Division Championships (1996-97, 1997-98, 1998-99, 2003-04, 2017-18). The Phantoms offer family fun and entertainment at an affordable price. Come on out to a game to experience the fast-paced and fun sport of hockey at our state-of-the-art facility, PPL Center. You may even run into the best mascot in the AHL, meLVin!
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