Responsibilities

• Growth Infrastructure: Develop and execute marketing plans for shows and long-term initiatives, and manage issues and risks affecting campaigns.
• Budget & Media: Generate marketing budget, book and account for advertising and media ensuring funds are allocated to correct partners; manage advertising settlements for each show.
• Collaboration & Digital: Plan marketing spend with national tour director, talent buyers, and regional marketing director; work with central digital media buying, partnerships, CRM and creative teams for targeted audiences, custom creative and partnership activations.
• Performance & Optimization: Oversee show performance market-by-market and adjust to changing conditions; develop digital advertising plans to optimize campaigns for ticket sales.
• Publicity & Promotions: Oversee publicity, advance press interviews, and manage artist availability for promotions with management, label and PR agencies.
• Partnerships & Agencies: Collaborate with agencies and vendor partners like Ticketmaster and AXS on opportunities, product development, and improving efficiencies.

Requirements

• BA/BS Degree (4-year) Advanced Degree Preferred in Marketing/Business Communications or related field
• 6-8 years Of related work experience
• Experience with media buying, executing digital media plans and omni-channel digital marketing
• Experience working with email, mobile and digital marketing programs
• Experience sourcing and managing content development and publishing
• Experience and knowledge of music industry
• Strong knowledge of data analysis and budgeting
• Strong knowledge of programmatic media and real time bidding
• Strong knowledge of social media and online marketing initiatives and strategies
• Displays in-depth knowledge of Social Media platforms and how each can be deployed in different scenarios
• Computer savvy with MS Word, Outlook, PowerPoint, Google AdWords, Rubicon, CMS, Photoshop, WordPress
• Proficiency with Microsoft Office and ability to learn required business systems
• Strong proficiency in content marketing theory and application
• Detail oriented with ability to multitask and manage multiple campaigns
• Executes creativity and immersion in Social Media
• Excellent interpersonal and written/verbal communication skills
• Ability to supervise and lead a productive team
• Ability to switch from creative to analytical side and prove ideas are analytically sound

Nice to Have

• Advanced Degree Preferred

Benefits

• Benefits: Full-time: We offer a comprehensive benefits package that includes medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.