Senior Manager - Institutional Marketing

Responsibilities

• Develop and execute an integrated global investor marketing strategy aligned with institutional fundraising priorities.
• Design and execute multi-channel marketing campaigns that engage institutional investors throughout the investor lifecycle.
• Partner with Capital Markets teams to identify opportunities that strengthen investor engagement, acquisition, and retention.
• Lead integrated marketing programs across email, digital channels, social media, webinars, industry events, Hines-hosted events, and other investor touchpoints.
• Develop campaign plans, messaging, and content calendars that support fundraising priorities and strategic business objectives.
• Support the planning and execution of Hines-hosted investor events, including Annual Investor Meetings, regional investor forums, and exclusive client engagement opportunities.
• Develop event marketing materials and presentations that create a consistent and compelling investor experience.
• Develop compelling investor-facing marketing content, including performance marketing emails, website content, thought leadership, videos, webcasts, case studies, event presentations, and asset fact sheets.
• Partner with Investment Management leadership, Research, and Fund Teams to translate investment insights into engaging marketing content.
• Ensure consistency in messaging and branding across marketing channels while aligning with Product Marketing and Business Development materials.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline from an accredited institution
• Eight or more years’ experience in investor marketing, institutional marketing, asset management marketing or financial services marketing
• Experience within real estate, private markets, alternative investments or institutional asset management strongly preferred
• Strong understanding of institutional investor audiences, including pension funds, sovereign wealth funds, insurance companies, consultants and multi-managers across global markets, as well as institutional investment vehicles
• Demonstrated experience developing and executing marketing strategies that support fundraising and business development objectives
• Strong stakeholder engagement capabilities with experience engaging senior executives from fund teams and capital raising teams in a global matrixed organization
• International mindset with experience working across cultures and time zones

Preferred

• MBA preferred but not required