the Ad Council

Senior Manager, Insights & Analytics (Contract Employee)

USA (Remote)

Salary Not AvailableSenior Level4+ years expContract

Posted 3 months ago

Job Summary

Drive the end-to-end research and insight process for mental health campaigns, from formative work to actionable briefs that steer strategy, testing, and evaluation across diverse audiences.

  • Research & Strategy: design studies and analyses that inform campaign direction for teens, young adults, and key caregiver and LGBTQ+ segments.
  • Measurement & Evaluation: lead testing, brand lift, and ongoing tracking to quantify impact and inform optimization.
  • Vendor & Storytelling: manage external partners, craft research instruments, and translate findings into practical recommendations for creative and media work.

Job Description

Own and drive the full insights loop for mental health campaigns, from formative research to actionable briefs that shape strategy, creative testing, and evaluation across diverse audiences.

  • Research & Strategy: design and execute campaign tracking studies, custom research, and evaluation projects for teens, young adults, adults, mothers, caregivers, and LGBTQ+ communities.
  • Measurement & Evaluation: lead strategic and creative testing, develop campaign evaluation plans, brand lift studies, and ongoing tracking surveys.
  • Partnerships & Storytelling: manage vendor relationships, draft instruments, support rapid-turn research, and translate findings into practical recommendations for strategy and optimization.

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