Responsibilities

• Lead paid and organic creator partnership processes end-to-end: strategy, outreach, negotiations, talent and agent relationships, content briefing, and timeline management.
• Leverage your personal, direct relationships with creators, makeup artists, agents, and talent managers — you’re the kind of person who can text a top-tier influencer and get a response. Cultivate and grow this network continuously.
• Scout, recruit, and activate creators aligned with Haus Labs’ brand values of diversity, inclusion, creativity, and kindness; build authentic, long-term ambassador relationships with community growth and engagement top of mind.
• Develop talent briefs that effectively articulate campaign strategy and inspire meaningful content and storytelling
• Develop gifting strategies that reflect the consumer we’re reaching to increase EMV, build organic relationships and keep products top of mind in creator content.
• Keep pulse on social media and beauty trends; communicate learnings back to the larger team in ways that can be quickly implemented.
• Develop and execute integrated PR strategies for product launches, brand moments, and retailer campaigns that align with broader marketing objectives.
• Liaise with and manage PR agency partners — ensuring the brand is building impactful editor relationships, securing press opportunities, and executing creative pitching and events.
• Coordinate creation and review of press materials including press releases, educational collateral, and product mailers timed to the PR calendar.
• Lead beauty awards submissions end-to-end, including product needs, deadlines, and coordination with PR partners.