Senior Manager, Influencer Marketing & Amplification Lead
ServiceNow
New York City, NY (Remote)
$155K/yr - $272K/yrIn-houseFull-timeSenior level7+ years exp.
3 hrs ago
Senior Manager, Influencer
New York, USA (On-site)
$134K/yr – $150K/yrSenior Level6+ years expFull time
Posted 6 months ago
Job Summary
Drive influencer campaigns end-to-end for Rent the Runway, owning talent sourcing, contracting, and cross-program partnerships.
- Own end-to-end influencer campaigns across multiple programs, from brief to launch.
- Must-have: 6+ years in influencer/celebrity management with platform fluency across TikTok, Instagram, YouTube.
- Standout: deep talent network and proven ROI-driven roster management.
Job Description
Responsibilities
- Build influencer and creator campaign s, ideas, and platforms that truly break through culture and resonate
- Identify and vet talent across tiers that authentically align to RTR's brand and member demographic
- Manage agency and direct talent relationships to maintain a strong, active creator pipeline, staying ahead of emerging talent before they hit the mainstream
- Own influencer contracting end-to-end: negotiating rates, usage rights, exclusivity, and deliverables in partnership with Legal and Finance
- Develop and maintain a roster management system to track active talent, deal terms, and renewals
- Develop and brief influencers and agencies on campaign objectives, creative direction, and content requirements; oversee content review to ensure brand standards are upheld
- Manage campaign timelines and deliverables across multiple simultaneous programs, both internal RTR initiatives and sponsored brand partnerships
- Concept and execute 360° brand partnership campaigns that drive equity and commercial impact, owning the process from brief to launch
- Cast influencers and talent to appear in RTR's social shows and content series, matching the right voice to the right moment
- Build and own RTR's influencer reporting framework tracking reach, engagement, conversions, and overall campaign ROI
Requirements
- 6+ years of experience in influencer or celebrity management
- Ability to leverage personal network of agency partners, talent representatives, and industry contacts
- Deep understanding of the target customer with the ability to identify products and trends that resonate
- Strong grasp of influencer KPIs with experience optimizing spend for ROI
- Culturally plugged in: Deep knowledge of the music, film, arts, and sports relevant to our customer
- Compelling storyteller, both written and verbal, with the ability to brief and inspire internal teams and external partners
- Advanced negotiation skills with experience structuring talent and IP agreements, including exclusivity, usage rights, and long-term partnerships
- Platform fluent across TikTok, Instagram, Pinterest, YouTube, and emerging channels with a strong understanding of native content formats
- Clear, professional, and timely communicator across cross-functional teams and external partners
- Strong time management skills with the ability to prioritize and deliver against deadlines
Benefits
- At Rent the Runway, we’re committed to the wellbeing of our employees, and aim to create a workplace that fosters both personal and professional growth. Our inclusive benefits include, but are not limited to:
- Paid Time Off including vacation, paid bereavement, and family sick leave - every employee needs time to take care of themselves and their family.
- Universal Paid Parental Leave for both parents + flexible return to work program - because we know your newest family member(s) deserve your undivided attention.
- Paid Sabbatical after 5 years of continuous service - Unplug, recharge, and have some fun!
- Exclusive employee subscription and rental discounts - to ensure you experience the magic of renting the runway (and give us valued feedback!).
- Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment - Your health comes first and we’ve got you covered.
- 401k match - an investment in your future.
- Company wide events and outings - our team spirit is no joke - we know how to have fun!
- Office centric work - our corporate employees and technical leaders have the option to work remotely on Fridays, in accordance with Company policies.
Rent the Runway
2.9 Glassdoor
Rent the Runway (RTR) is transforming the way we get dressed by pioneering the world’s first Closet in the Cloud. Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable and financially-savvy way to feel their best every day. As the ultimate destination for circular fashion, the brand now offers infinite points of access to its shared closet via a fully customizable subscription to fashion, one-time rental or ownership. RTR offers designer apparel and accessories from hundreds of brand partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation. Under CEO and Co-Founder Jennifer Hyman’s leadership, RTR has been named to CNBC’s “Disruptor 50” five times in ten years, and has been placed on Fast Company’s Most Innovative Companies list multiple times, while Hyman herself has been named to the “TIME 100” most influential people in the world and as one of People magazine’s “Women Changing the World.”
Founded in 2009
Brooklyn, New York, USA
883 employees (98 in marketing)
29% recommend to a friend
51% CEO approval
Salaries
Posted range
$134K/yr – $150K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
42 (5% of company)
Funding
Total Funding
$658.6M
Last Raise
$12.5M
Post IPO Equity, 5 months ago
Funding History
- Oct 2025Post IPO Equity • $12.5M
- Aug 2025Post IPO Equity • $20M
- Oct 2020Debt Financing
Traffic Signals
Monthly Visitors
3.2M
Monthly Google Ads Budget
$173.4K
Traffic Source Mix
Search
20.4%
Direct
40%
Referral
2%
Social
1.7%
Paid
0.6%
Headcount Trend
Current headcount: ~889
Recent News
Links
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