Associate Director, Strategy (Influencer Marketing)

Atlanta, GA (Remote)

Salary Not AvailableSenior Level8+ years exp

Posted 1 day ago

Job Summary

Own and drive end-to-end strategic work across major client growth opportunities, translating insights into actionable recommendations and leading social-first strategies that impact audience, brand, and business outcomes.

  • Own quality and delivery of strategic work across major projects
  • Lead senior-level strategy across RFPs, pitches, and growth opportunities

Job Description

Responsibilities

  • Strategic Output & Ownership
  • Independently lead senior-level strategy work end-to-end across client and business growth opportunities and ongoing account delivery.
  • Turn qualitative and quantitative insights into clear, actionable recommendations that drive measurable outcomes for clients and the business.
  • Own the quality and delivery of strategic work across major projects or workstreams within larger accounts or business contexts.
  • Architect integrated, social-first strategies with fluency across Influencer, Community Management, Earned, Experiential, and Owned, with a clear POV on how each lever drives audience, business, and brand outcomes.
  • Partner with clients to define the true nature of the business problem before solutioning, translating data-backed recommendations into clear direction that drives real creator performance.
  • Define KPIs, measurement frameworks, and success metrics for strategic recommendations in alignment with Business Intelligence, and continuously adapt strategy based on performance and market shifts.
  • Recommend strategic direction and help guide key decisions on assigned accounts, pitches, and workstreams.
  • Drive constant strategic innovation by introducing new frameworks, tools, and points of view that elevate the team's output.
  • Client Partnership & Business Growth

Requirements

  • 8+ years of agency or in-house experience across social, creative, content, influencer/creator, business development, and/or strategy.
  • Proven track record independently leading senior-level strategy work on Fortune 500 and enterprise brands.
  • Extensive experience developing integrated, social-first strategies that drive both client and business growth.
  • Strong track record leading RFPs, proposals, pitches, and client expansion plans end-to-end.
  • Demonstrated ability to mentor junior talent and manage direct reports.
  • Visionary mindset with the ability to turn thought-starters into fully integrated strategies, pitch decks, and campaigns.
  • Experience interfacing and presenting to c-suite executives.
  • Fluency in AI tooling, measurement platforms, and emerging social/creator tech, with a clear POV on how to apply them to elevate strategic output.
  • Excellent communication, presentation, and interpersonal skills, with strong senior client-facing presence.
  • Strong project management skills, with the ability to manage multiple major workstreams simultaneously in a fast-paced environment.
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Viral Nation

Viral Nation is a global leader in social media innovation, uniting powerful marketing services, proprietary technology, and creator representation. Founded in 2014, we’ve evolved to fuel cultural resonance and predictable growth for brands through a social-first approach. Our belief that creators and social communities are the new media of today and tomorrow steers our world-class services, which include influencer marketing, community management, social content production, social strategy, and our talent representation agency. Our creator intelligence technology, CreatorOS, and AI-powered brand safety solution, Secure, allow us to maximize creator partnerships while safeguarding brand reputation. To learn how we’re redefining the ways brands engage and thrive in an ever-evolving digital world, please visit www.viralnation.com

Founded in 2014
New York, New York, USA
450 employees (130 in marketing)

Marketing Team

Marketing Team Size
109 (24% of company)
Median Career Experience
8 years
Median Tenure
2.7 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$197.9M
Last Raise
$197.9M
Private Equity, 4 years ago

Funding History

  • Apr 2022
    Private Equity • $197.9M

Traffic Signals

Monthly Visitors
62.9K
Monthly Google Ads Budget
$277
Traffic Source Mix
Search
47.4%
Direct
40.3%
Referral
9.2%
Social
1.9%
Paid
1.1%

Headcount Trend

Current headcount: ~450

Recent News

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Associate Director, Strategy (Influencer Marketing)

Viral Nation · Atlanta, GA · Remote