Responsibilities

• Drive brand awareness, student engagement, and official partnership promotion as the primary face of the brand across campus.
• Solve the challenge of connecting digital content with real-world campus culture by producing high-energy short-form video assets and representing the brand at live events.
• Accelerate organic community growth by activating key touchpoints during Miami Hurricanes athletic events, home games, and local campus gathering spots.
• Produce 2–3 high-quality short-form digital content pieces per week on Instagram Reels and TikTok; leverage AI-powered editing tools to streamline video creation and optimize content performance
• Drive campus-wide engagement around the official Miami Hurricanes partnership through strategically timed game-day content and live activations
• Represent the brand in person at home games, brand activations, and local Miami events to distribute merchandise and build strong student connections
• Support marketing outreach goals by fostering organic, ongoing conversations across online and on-campus communities
• Execute hands-on event management and interactive promotional campaigns to meet overall brand visibility metrics

Requirements

• Minimum Education: Currently enrolled at the University of Miami (FL) in an undergraduate or graduate program focused on Business, Sports Marketing or Administration, Interactive Media, Entrepreneurship, Public Relations, Advertising, or Communications
• GPA of 3.3 or above
• Coursework in sports marketing, experiential marketing, brand marketing, community-based marketing, operations, and/or innovation
• Required Technical Skills: Must have at least 1 years of experience with Active social media content creation and video editing platforms
• Visa sponsorship not available for this role
• Proven capability in creating short-form digital video content for platforms such as TikTok and Instagram Reels
• AI Application skills to enhance digital content creation, captioning, and social media trends research
• Strong public speaking and interpersonal skills to engage confidently with diverse crowds, both on camera and in person
• Deep familiarity with campus culture, Canes athletics, and local student community trends
• Bilingual proficiency in English and Spanish to engage effectively across diverse campus audiences

Preferred

• Active involvement in campus organizations, athletics, or local leadership groups
• Experience utilizing mobile video editing tools or generative AI platforms for creative production

Benefits

• We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits.