Senior Manager, Influencer Marketing

New York City, NY (Hybrid)

$95K/yr – $95K/yrSenior Level3+ years expFull time

Posted 8 hrs ago

Job Summary

Lead influencer marketing programs end‑to‑end, owning client relationships, strategy development, and program performance while guiding a growing team and collaborating cross‑functionally to drive revenue and growth.

  • Own day‑to‑day client contact and influencer strategy across categories
  • Forecast impact, optimize creative concepts, and report on progress against revenue goals
  • Mentor junior staff and support cross‑functional initiatives

Job Description

Responsibilities

  • Serve as the primary day‑to‑day client contact for influencer marketing initiatives
  • Develop, present, and optimize influencer strategies across clients and categories
  • Forecast campaign impact and KPIs, tying performance to business outcomes
  • Review and guide creative concepts, messaging, and ongoing optimization
  • Manage and mentor junior team members, supporting development and growth planning
  • Support influencer negotiations, contracting, and legal coordination
  • Oversee budgets, invoicing, quality control, and compliance (including FTC guidelines)
  • Analyze performance data and report on progress against client revenue goals
  • Identify process improvements and organic growth opportunities
  • Collaborate cross‑functionally across Dentsu and support new business efforts as needed

Requirements

  • 3 years minimum relevant agency experience
  • Proven influencer marketing and project management experience
  • Hands‑on experience with platforms such as CreatorIQ, Captiv8, or similar
  • Experience managing teams, budgets, and contracts
  • Strong communication, organization, and prioritization skills
  • Ability to manage multiple campaigns simultaneously with attention to detail
  • Growth‑minded, collaborative, and accountable leadership style
  • Proficiency in PowerPoint, Word, and Excel

Benefits

  • Medical, vision, and dental insurance,
  • Life insurance,
  • Short-term and long-term disability insurance,
  • 401k,
  • Flexible paid time off,
  • At least 15 paid holidays per year,
  • Paid sick and safe leave, and
  • Paid parental leave.
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Dentsu Creative

Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.

6.2K employees (2,643 in marketing)

Salaries

Posted range

$95K/yr – $95K/yr

Taken straight from the job posting.

See all Dentsu Creative salaries

Traffic Signals

Monthly Visitors
69K
Monthly Google Ads Budget
$731
Traffic Source Mix
Search
48.4%
Direct
38.7%
Referral
9.3%
Social
2.6%
Paid
0.8%

Headcount Trend

Current headcount: ~6K

Recent News

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Senior Manager, Influencer Marketing

Dentsu Creative · New York City, NY · Hybrid