Responsibilities

• Own the influencer and creator marketing strategy, including program structure, tier approach (nano, micro, mid-tier, macro), content formats, and channel mix
• Develop and maintain a clear point of view on how the influencer program contributes to brand awareness, audience growth, and paid acquisition — and how that contribution is measured
• Build and manage a diversified roster of influencer and creator partners across Instagram, TikTok, YouTube, and emerging platforms, with a focus on authentic fit with Alloy’s audience and mission
• Stay current on platform trends, creator economy shifts, and emerging content formats to identify new partnership opportunities before they become mainstream
• Develop program infrastructure: briefing templates, content approval workflows, tracking systems, and post-campaign reporting cadences
• Proactively identify, evaluate, and recruit new influencer partners aligned to Alloy’s brand values, audience demographics, and category credibility (women’s health, menopause, perimenopause, wellness)
• Manage the full partner lifecycle: outreach, negotiation, contracting, onboarding, briefing, content review, publishing, and performance review
• Build genuine, long-term relationships with priority partners — not transactional one-off engagements — to develop brand advocates who grow with us over time
• Vet partners for brand safety, audience authenticity, and regulatory considerations relevant to health and wellness content
• Maintain and continuously update a CRM of active, past, and prospective partners with clear status, performance history, and relationship notes

Requirements

• 6-8 years of influencer or creator marketing experience, with demonstrated ownership of a program or significant program components (not just coordinator-level execution)
• Hands-on experience owning influencer partnerships end-to-end: sourcing, contracting, briefing, content review, and performance reporting
• Experience designing incrementality or lift-based measurement approaches, not just platform-reported metrics
• Deep platform fluency across Instagram and TikTok; working knowledge of YouTube; awareness of emerging platforms and creator formats
• Strong understanding of influencer content performance metrics and experience using data to make decisions about partner investment and content strategy
• Experience working within brand guidelines and developing clear creative briefs that balance direction with creator authenticity
• Familiarity with FTC disclosure requirements and brand safety considerations; comfort working in a health, wellness, or regulated-adjacent category strongly preferred
• Excellent relationship management and communication skills — you build trust with external partners and internal stakeholders equally well
• Highly organized with strong project management instincts; able to manage a large portfolio of active and prospective partners simultaneously without dropping details
• Comfort working in a fast-moving, performance-oriented environment where you’re expected to own outcomes and report on them clearly

Benefits

• Competitive salary & equity package with mid-stage equity
• Comprehensive health benefits (medical, dental, vision)
• Company paid Short and Long Term Disability, Life Insurance
• 401K & Roth IRA
• Fully remote role; employees are provided with a monthly stipend to cover mobile and WiFi expenses
• Flexible time off policy