Responsibilities

• Own and manage KRAFTON’s influencer and creator programs across the North America publishing portfolio, ensuring each title has a clearly defined creator strategy aligned with its campaign goals and audience.
• Build and actively cultivate a regional network of creator partners, including streamers, influencers, talent managers, agencies, and player advocates, with an emphasis on relationships that are durable, authentic, and scalable across titles.
• Lead creator planning across key publishing moments including launches, live service updates, playtests, and events, ensuring creator activations are briefed, sequenced, and executed in a way that feels organic to the player community.
• Manage the day-to-day operational flow of creator campaigns, including outreach, briefing, approvals, content delivery, posting schedules, and campaign logistics, while maintaining clear communication with all external partners throughout.
• Collaborate closely with brand, publishing strategy, social, communications, community, and media teams to ensure creator programs are integrated into the broader campaign plan rather than operating as a standalone channel.
• Interpret and adapt global creator campaign direction for the North American market, applying regional platform knowledge, cultural context, and audience expectations to ensure activations land with local players.
• Track and report on creator program performance with a focus on actionable insight, measuring outcomes across reach, engagement, sentiment, and earned conversation and using those learnings to continuously improve the program.
• Stay actively connected to gaming culture, platform trends, and the creator ecosystem, bringing forward-looking perspective to the team and identifying new partnership opportunities before they become obvious.
• Oversee contracts, disclosures, usage rights, and brand safety requirements in partnership with legal and compliance teams, ensuring every creator engagement meets regulatory standards and protects KRAFTON’s reputation.
• Represent KRAFTON to creators and external partners with professionalism and player-first values, building a reputation in the creator community that makes top talent want to work with us.