Responsibilities

• Develop Field Marketing Materials: Lead the planning and development of high-quality sales tools, collateral, presentations, objection handlers, and other materials to support Sequel’s field sales teams across the customer journey. Requires both strategic planning of, and tactical hands-on creation, of said materials.
• Drive Cross-Functional Alignment: Collaborate closely with Sales, Clinical, Medical Affairs, Product Management, Regulatory, and Marketing leadership to ensure alignment, buy-in, and feedback on all field initiatives.
• Ensure Compliance: Manage the MLR (Medical, Legal, Regulatory) review process to gain approval for all field marketing materials; ensure strict adherence to FDA regulations, industry standards, and Sequel policies.
• Field Team Collaboration: Act as a strategic partner to sales leadership and field teams by proactively soliciting insights, validating needs, and translating feedback into marketing strategies that drive adoption and performance.
• Content Customization: Adapt marketing materials to address regional and customer-specific nuances while maintaining brand consistency.
• Sales Enablement: Build marketing toolkits, launch packs, and digital resources to empower field teams with easy access to effective, compliant selling tools.
• Insight-Driven Iteration: Monitor usage and effectiveness of materials, analyze performance data, and continuously refine resources based on field input, outcomes, and analytics.
• KOL Program Support: Work with Med Affairs to develop the KOL program, including Speakers Bureau.
• Training and Rollout: Collaborate with Sales Training and Marketing teams to deliver onboarding, training, and ongoing education to the field on new marketing resources and tools.
• Customer Insights: Gather feedback from the field about customer needs, messaging effectiveness, and unmet challenges to inform future marketing strategy and content development.
• Metrics and Reporting: Track and report on the usage and effectiveness of field marketing materials; recommend enhancements based on data and feedback.
• Cross-Functional Partnership: Collaborate with Product Management, Digital Marketing, Clinical Education, and Customer Care to ensure a cohesive and unified customer experience across touchpoints.

Requirements

• Education: Bachelor’s degree in marketing, communications, business or a related field, or equivalent combination of education and experience. MBA or advanced degree preferred.
• Experience: 7+ years of progressive experience in field marketing, sales enablement, marketing communications, or product marketing, preferably within a medical device, pharmaceutical, or healthcare technology company.
• Demonstrated success in owning cross-functional projects or programs with proven ability to gain alignment, influence without authority, and drive consensus.
• Strong understanding of FDA regulations, advertising and promotion standards, and experience navigating MLR approval processes.
• Proven ability to develop compelling, compliant marketing materials for field sales teams.
• Excellent project management skills with the ability to handle multiple priorities in a fast-paced environment.
• Strong interpersonal, collaboration, and communication skills; able to work effectively across multiple functions and levels.
• High attention to detail and strong organizational abilities.
• Experience with CRM systems (Salesforce preferred) and content management tools is a plus.
• Self-starter with a proactive approach to problem-solving and continuous improvement.
• Ability to travel up to 20% for team meetings, sales meetings, and field rides.
• Experience working across multiple commercial functions (sales, marketing, product, training, etc.) or having been promoted through progressively responsible roles is preferred.

Preferred

• Salesforce preferred
• Diabetes therapeutic area experience is strongly preferred.

Benefits

• automatic enrollment in our 401k plan, featuring a 6% company match and 100% immediate vesting
• capped out-of-pocket insulin costs and GLP-1 coverage across all plans
• Meritain health insurance plans to suit your needs and can also take advantage of Flexible Spending Accounts (FSAs) or Health Savings Account (HSA)
• comprehensive benefits package includes vision and dental coverage, plus voluntary options such as long-term disability, accident, critical illness, hospital indemnity, and even discounts for pet care
• employer-paid short-term disability and life insurance
• flexible PTO, generous paid holidays, and Flex Time options