Responsibilities

• Own end-to-end paid media strategy across Meta, Google, and potential new channels. From planning through launch, optimization, and scale.
• Build and drive a continuous testing roadmap across different tactics, audiences, creative, messaging, and landing pages, translating results into actionable insights.
• Manage our Search agency, holding them accountable to performance goals and roadmap execution.
• Monitor performance daily, optimizing toward CAC and ROI targets while proactively identifying new growth opportunities.
• Own weekly KPI reporting, surfacing trends, efficiencies, and scaling opportunities, and sharing learnings across the team.
• Diagnose performance fluctuations and pinpoint the channel and business-level factors driving them.
• Partner with the creative teams and external agencies to rapidly produce high-performing video, UGC, influencer, and static assets.
• Stay current on platform updates, algorithm shifts, and industry trends to keep our paid social strategy ahead of the curve.
• Drive new acquisition and full-funnel growth ideas, playing an active role in shaping and running experiments.

Requirements

• 4+ years of hands-on experience scaling paid social and paid search at a D2C startup, ideally managing $1M+ monthly budgets.
• A track record of driving efficient growth (CAC, ROI, LTV) while scaling spend.
• Strong project management skills, with the ability to handle multiple initiatives at the same time.
• Comfort with tactical execution and strategic thinking—you can set the plan and run it yourself.
• Sharp communicator, able to flag risks and opportunities to internal stakeholders and manage day-to-day agency relationships.
• High attention to detail, with a habit of catching and preventing errors before they become problems.
• Experience managing external creative agencies, briefing them effectively, and providing sharp, actionable feedback that helps them iterate toward higher-performing ads.
• Ruthlessly analytical. You dig into performance data to uncover insights, and know exactly which levers to pull to optimize campaigns at scale.
• Able to translate data into a clear narrative, making it actionable for both day-to-day decisions and broader team alignment.

Preferred

• You’ve worked in EdTech, healthcare, or another mission-driven B2C industry
• You geek out over testing frameworks, UGC trends, and performance marketing communities

Benefits

• Meaningful Equity Stake
• Subsidized Medical, Dental, and Vision insurance plan options
• 401(k)
• FSA, HSA and commuter benefits
• Open vacation policy, including:
• Guidance of 15 days PTO annually
• Stepful closed the last week of December
• 15 work-from-anywhere days
• 10 public holidays observed for 2025