Responsibilities

• Serve as a key marketing partner to business and sales leaders for the assigned portfolio.
• Develop a deep understanding of business objectives, customer needs, competitive dynamics, and market opportunities.
• Contribute to business planning, leadership discussions, and quarterly business reviews by representing marketing plans, progress, and performance.
• Support the development of integrated marketing strategies and campaigns that align to business growth objectives.
• Manage the annual and quarterly Marketing Execution Plan for the assigned business in partnership with marketing and business leadership.
• Help define campaign objectives, target audiences, messaging strategy, channel mix, customer journeys, and success metrics.
• Recommend marketing priorities and initiatives based on business impact, resource capacity, and timing.
• Coordinate planning and execution across Marketing Centers of Excellence, including Brand, Creative, Digital, Content, Web, PR, Analytics, and Marketing Operations.
• Align cross-functional teams around shared priorities and ensure successful execution.
• Identify risks, manage timelines and priorities, escalate roadblocks, and support accountability across initiatives.

Requirements

• Bachelor's degree in Marketing, Business, or a related field required; MBA preferred.
• 7+ years of progressive experience in Growth Marketing, Commercial Marketing, Business Marketing, Demand Generation, or related marketing roles.
• Demonstrated success partnering with business, sales, and cross-functional marketing leaders.
• Experience developing integrated marketing strategies and multi-channel campaigns.
• Strong commercial and financial acumen with the ability to connect marketing initiatives to business outcomes.
• Proven ability to lead cross-functional workstreams and influence without direct authority.
• Excellent communication, presentation, and stakeholder management skills.
• Highly analytical with a passion for using data to drive decisions and growth.

Preferred

• MBA preferred.