Senior Manager, Growth Marketing

Responsibilities

• Translate company priorities into an integrated marketing plan across paid, owned earned, and experiential channels.
• Develop and execute campaigns that build awareness, consideration, engagement, and qualified demand.
• Lead go-to-market marketing for key business initiatives, launches, and market opportunities.
• Identify opportunities to improve customer acquisition, engagement, and conversion.
• Establish a disciplined test-and-learn approach, scaling what works and evolving what doesn’t.
• Partner across the organization to ensure marketing priorities remain closely connected to business objectives.
• Lead performance across digital advertising, website, email, CRM, and other demand-generation channels.
• Establish meaningful KPIs and reporting that demonstrate marketing effectiveness and business impact.
• Use data and customer behavior to continuously optimize audiences, channel mix, create, campaigns, and investment.
• Build a culture of experimentation and continuous improvement across the marketing function.

Requirements

• 7-10 years of progressive marketing experience, with meaningful experience in growth, performance, digital, or demand-generation marketing.
• 3+ years managing a team of marketing professionals.
• Demonstrated ability to connect marketing activity to measurable business outcomes.
• Experience developing integrated campaigns across digital, CRM, content, social, events, and experiential channels.
• Strong analytical capabilities and comfort using data to make investment and optimization decisions.
• Experience managing agencies, vendors, budgets, and cross-functional initiatives.
• Strong creative judgment with an appreciation for premium brands, design, and customer experience.
• Experience leading and developing marketing talent.
• Highly organized, action-oriented, and comfortable operating in a fast-moving environment where priorities can shift quickly.
• Residential real estate, luxury, hospitality, consumer lifestyle or other high-consideration purchase experience is preferred.

Preferred

• Knowledge of digital marketing channel mechanics: paid search, paid social, programmatic/display, SEO, email/CRM nurture flows.
• Knowledge of marketing analytics & attribution models (multi-touch attribution, lead-to-tour-to-sale funnel tracking).
• Skilled at using CRM platforms and marketing automation tools (Salesforce Marketing Cloud, HubSpot, or comparable).
• Knowledge of web analytics and CMS platforms (GA4, website performance/conversion tracking).
• Knowledge of media buying and agency management practices (RFP process, media plans, contract/SOW structures).
• Ability to management budget(s) and marketing ROI/ROAS calculation methodology.
• Knowledge of real estate or high-consideration purchase buyer journey dynamics (longer sales cycles, tour-to-close conversion, broker-influenced demand).
• Knowledge of brand management principles, such as voice, positioning, visual identity governance across channels.
• Knowledge and ability to manage events and experiential marketing logistics (home launches, previews, open houses).
• Skilled at campaign development and execution across integrated channels (paid, owned, earned, experiential).

Benefits

• 100% covered employee premiums for medical and dental self-coverage
• 100% employer-paid life insurance
• 100% employer-paid long term disability insurance
• Paid medical and family leave
• Critical illness insurance
• 401(K) with generous company match, no vesting schedule, and access to professional financial advisors
• Lifestyle reimbursement account
• 20 days of PTO & 9 holidays
• New iPhone for your personal and business use
• Free onsite parking